{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-03-poppy-red-100-ml","title":"Directions Hair Color Semi-Permanent Hair Color 03 Poppy Red 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Color for Hair 03 Poppy Red 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy, odorless texture and no need for mixing components: it is ready to use, safe for hair and lasts for 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e To achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye can only give a slight tint, dyeing unbleached black hair will give no result.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the fixation of the dye, the color will be less saturated.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not need an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eColor lasts about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong color durability.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e \u003c\/b\u003eBefore coloring, wash your hair with a pH balanced shampoo and towel dry. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the required amount of dye into a plastic container. For short hair, half the volume is sufficient, for long hair the whole content is needed.\u003cbr\u003e Use protective gloves (it is better to choose ones that fit tightly on your hands, instead of the usual large gloves that often come with dyes). To avoid staining the skin of the face and ears, lubricate them with petroleum jelly or baby oil. For more even application, it is recommended to use a special brush.\u003cbr\u003e Apply the dye to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.\u003cbr\u003e Start dyeing the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e After application, comb the hair thoroughly until the dye foams, indicating that the hair has fully absorbed the color substances.\u003cbr\u003e Lighter shades may require longer brushing.\u003cbr\u003e Leave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e Note that lighter shades require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and more durable color.\u003cbr\u003e Rinse hair with running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave the mixture on hair for 1-2 minutes, then rinse with running water).\u003cbr\u003e Dry your hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687250121028,"sku":"VS7045165778","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-03-Poppy-Red-100-ml.jpg?v=1685529512","url":"https:\/\/shop.vanitystock.com\/en-gb\/products\/directions-hair-color-semi-permanent-hair-dye-03-poppy-red-100-ml","provider":"VanityStock.com","version":"1.0","type":"link"}