{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-05-rubine-100-ml","title":"Directions Hair Color Semi-Permanent Color for Hair 05 Ruby 100 ml","description":"\n\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent for Hair 05 Rubine 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy texture, odorless and no need to mix components: it is completely ready to use, it is safe for hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for Use:\u003c\/strong\u003e\u003cbr\u003e\nTo obtain the brightest color, hair must be pre-lightened as much as possible; on natural light hair, the dye can only give a slight hue, dyeing unbleached black hair will not give any result.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with dye fixation, resulting in less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct coloring and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage the hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's durability.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for Use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore dyeing, wash hair with a balanced pH shampoo and towel-dry. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the required amount of dye into a plastic container. For short hair, half of the volume is sufficient, for long hair, the entire content is needed.\u003cbr\u003e\nUse protective gloves (it is better to choose tight-fitting gloves for your hands, rather than the usual loose gloves that often come with dyes). To avoid staining the skin of the face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color on hair at a distance of 3-4 cm from the scalp and distribute it evenly on the ends.\u003cbr\u003e\nStart dyeing the back of the head, making sure that the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb the hair carefully until the dye foams, indicating the complete absorption of colorants by the hair.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and may produce a brighter and more enduring color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb it, put the mixture on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249989956,"sku":"VS7042297501","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-05-Rubine-100-ml.jpg?v=1685529510","url":"https:\/\/shop.vanitystock.com\/en-gb\/products\/directions-hair-color-semi-permanent-color-for-hair-05-ruby-100-ml","provider":"VanityStock.com","version":"1.0","type":"link"}