{"title":"Oxidizing Emulsion for Hair","description":"\u003cp\u003eThe \u003cstrong\u003eoxidizing emulsion for hair\u003c\/strong\u003e is the fundamental component of every professional coloring process: without the right concentration of peroxide, even the best dye cannot express its full potential. In this collection you will find over 76 references — from creamy formulas in 150 ml bottles for home use or for quick touch-ups, to professional 1000 ml formats designed for the salon — that cover every volume and every coloring technique.\u003c\/p\u003e\n\n\u003ch3\u003eChoosing the right volume: from morning to salon\u003c\/h3\u003e\n\u003cp\u003eWhen planning a coloring session — whether it's the weekend or during a break in your morning routine — the choice of volume determines the final result. The volumes available in the collection range from the most delicate to the most intense:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong\u003e5 Volume (1.5%)\u003c\/strong\u003e: ideal for tone-on-tone coloring and to enhance highlights without changing the base, perfect for a weekly ritual that keeps the color vibrant.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003e10 Volume (3%)\u003c\/strong\u003e: suitable for direct coloring, partial coverage of gray hair and delicate formulations such as those for eyelashes and eyebrows.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003e20 Volume (6%)\u003c\/strong\u003e: the most widely used volume, guarantees complete coverage of grays and stable permanent coloring. It is the reference for brands such as Alfaparf Yellow, Wella Koleston, L'Oréal Inoa and Koster.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003e30 Volume (9%)\u003c\/strong\u003e: allows lightening of approximately 2 tones while maintaining uniform color; indicated for partial lightening techniques or light balayage.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003e40 Volume (12%)\u003c\/strong\u003e: the highest concentration in the collection, reserved for pronounced lightening on dark base with products such as Alfaparf Yellow 40 Volume.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCreamy formulas for application without dripping\u003c\/h3\u003e\n\u003cp\u003eMost products in the collection adopt a \u003cstrong\u003ecreamy consistency\u003c\/strong\u003e that greatly simplifies the mixing and application phase. The dense texture prevents dripping during processing, ensures uniform contact with the hair fiber and improves the adhesion of the color-oxidant mixture. Products such as Biacré Symphony Oxy Plex Cream also add a fragrant note that makes the treatment moment more pleasant. The standard mixing provided by most formulas in a 1:1.5 ratio ensures predictable and reproducible chromatic yield.\u003c\/p\u003e\n\n\u003ch3\u003eSpecific activators for tone-on-tone techniques\u003c\/h3\u003e\n\u003cp\u003eFor those who prefer delicate coloring or simply want to revive existing color without modifying hair structure, the collection includes a selection of \u003cstrong\u003etone-on-tone activators\u003c\/strong\u003e. Volhair Tone Up Fantasy, Wella Shinefinity Activator and Alfaparf Yellow Tone On Tone Creator are formulated to enhance brilliance and chromatic uniformity while respecting the hair fiber. These products integrate perfectly into an evening ritual or into the pre-shampoo of the weekend, when you want to give luminosity to the color without committing to a complete coloring process.\u003c\/p\u003e\n\n\u003ch3\u003eFormats for every need: from daily touch-up to professional salon\u003c\/h3\u003e\n\u003cp\u003eThe collection offers formats designed for different contexts:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong\u003e150 ml\u003c\/strong\u003e: practical for targeted touch-ups, roots or applications on reduced areas. Also ideal for keeping in your bag during travel.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003e250 ml\u003c\/strong\u003e: intermediate format such as Hair Tech Oxidizing Emulsion 250 ml, suitable for those who color their hair independently with a certain regularity.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003e500 ml\u003c\/strong\u003e: balance between practicality and performance, such as Wella True Grey Activator No.1.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003e1000 ml\u003c\/strong\u003e: the professional format par excellence, present in almost all brands in the selection (Alfaparf Yellow, Wella Koleston, L'Oréal Inoa, NHP, Maxima, Vitael, Volhair), essential in the salon to reduce costs per treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProfessional brands for every coloring technique\u003c\/h3\u003e\n\u003cp\u003eThe selection brings together historic brands of professional color: \u003cstrong\u003eAlfaparf Yellow\u003c\/strong\u003e with its Peroxide Tech line, \u003cstrong\u003eWella\u003c\/strong\u003e with Welloxon Perfect emulsions for Koleston and Shinefinity activators dedicated to gloss color, \u003cstrong\u003eL'Oréal\u003c\/strong\u003e with Inoa Oxygen and 20 Volume Oxygen Cream, NHP, Koster, Maxima and Vitael for universal creamy formulations. Each brand offers oxidants calibrated to the specifications of its own dyes, but many formulas are also compatible with colorings from other manufacturers thanks to creamy consistency and calibrated pH.\u003c\/p\u003e\n\n\u003cp\u003eCompleting the coloring routine with the right products also means taking care of your hair before and after treatment. To maintain color over time and protect the hair fiber, explore the categories dedicated to shampoos and conditioners for colored hair, restructuring masks and leave-in treatments, available to build a complete ritual from coloring to daily maintenance.\u003c\/p\u003e","products":[{"product_id":"volhair-academy-line-emulsione-ossidante-in-crema-10-volumi-1000-ml","title":"\n\n\"Volhair Academy Line Cream Oxidizing Emulsion 10 Volumes 1000 ml\"","description":"\n\u003cp\u003e\u003cb\u003eVolhair Academy Line Emulsione Ossidante In Crema 10 Volumi 1000 ml \u003c\/b\u003ebalances color to cover gray hairs.\u003c\/p\u003e","brand":"Volhair","offers":[{"title":"Default Title","offer_id":46687406063940,"sku":"VS8326404785","price":4.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Volhair-Academy-Line-Emulsione-Ossidante-In-Crema-10-Volumi-1000-ml-scaled.jpg?v=1685531651"},{"product_id":"wella-shinefinity-attivatore-da-usare-con-applicatore-1000-ml","title":"\n\nWella Shinefinity Activator To Use With Applicator 1000 ml","description":"\n\u003cp\u003e\u003cstrong\u003eThe Wella Shinefinity Activator\u003c\/strong\u003e is a specific product to be used in combination with \u003cem\u003eWella Shinefinity\u003c\/em\u003e hair coloring, ensuring professional results and shinier, protected hair.\u003c\/p\u003e\n\u003cp\u003e2% activator. Convenient and practical, to be used with the included applicator. Maximum lasting power and shine for up to 6 weeks.\u003c\/p\u003e\n\u003cp\u003eAmmonia-free and silicone-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e mix the Shinefinity bottle with an equal amount of activator (1:1) using a non-metallic container. Wear gloves to protect the skin and apply to dry hair using the bottle.\u003c\/p\u003e ","brand":"Wella Professional","offers":[{"title":"Default Title","offer_id":46687488213316,"sku":"VS0683083505","price":12.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Wella-Shinefinity-Attivatore-Da-Usare-Con-Applicatore-1000-ml.jpg?v=1685532942"},{"product_id":"wella-shinefinity-attivatore-da-usare-con-pennello-e-ciotola-1000-ml","title":"\n\nWella Shinefinity Activator for Use with Brush and Bowl 1000 ml","description":"\u003cp\u003e\n\u003cp\u003eThe \u003cstrong\u003eWella Shinefinity Activator\u003c\/strong\u003e is a specific product to be used in combination with the \u003cem\u003eWella Shinefinity\u003c\/em\u003e color to ensure professional results and brighter, protected hair.\u003c\/p\u003e\n\u003cp\u003e2% Activator. Convenient and easy to use with a bowl and brush. Maximum duration and shine for up to 6 weeks.\u003c\/p\u003e\n\u003cp\u003eAmmonia and silicone-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Mix Shinefinity with an equal part of Activator (1:1) in a non-metallic container. Wear gloves to protect the skin and apply to dry hair using a brush.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Always make sure the activator is specifically designed for the chosen color, otherwise the results may vary.\u003c\/p\u003e","brand":"Wella Professional","offers":[{"title":"Default Title","offer_id":46687488278852,"sku":"VS0685142495","price":12.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Wella-Shinefinity-Attivatore-Da-Usare-Con-Pennello-E-Ciotola-1000-ml.jpg?v=1685532943"},{"product_id":"tocco-magico-de-light-oxi-plus-emulsione-fluida-1000-ml","title":"\n\n\"Touch of Magic De Light Oxi Plus Fluid Emulsion 1000 ml\"","description":"\n\u003cp\u003eThe \u003cstrong\u003eOxi Plus Tocco Magico Fluid Emulsion\u003c\/strong\u003e is a specific oxidizing emulsion to be mixed with bleaching powders. Its formula, rich in cationic conditioners, protects the hair during application, keeping it soft and shiny. Fluid texture.\u003c\/p\u003e","brand":"Tocco Magico","offers":[{"title":"Default Title","offer_id":46687615648068,"sku":"VS6092484780","price":8.63,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/ToccoMagicoDeLightOxiPlusEmulsioneFluida1000ml.jpg?v=1742983286"},{"product_id":"volhair-academy-emulsione-ossidante-20-volumi-150-ml","title":"\n\nVolhair Academy Oxidizing Emulsion 20 Volume 150 ml","description":"\u003cp\u003eThe \u003cstrong\u003e20 Volume Oxidizing Emulsion from Volhair Academy\u003c\/strong\u003e is essential for vibrant and shiny hair color, ensuring excellent hold and stability.\u003c\/p\u003e","brand":"Volhair","offers":[{"title":"Default Title","offer_id":46687687967044,"sku":"VS0066064939","price":1.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Volhair-Academy-Emulsione-Ossidante-20-Volumi-150-ml-scaled.jpg?v=1685536275"},{"product_id":"nhp-emulsione-ossidante-in-crema-vari-volumi-150-ml","title":"\n\nNHP Oxidant Emulsion Cream in Various Volumes 150 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eNHP Cream Oxidizing Emulsion\u003c\/strong\u003e performs a powerful treating and protective action on both the skin and hair fibers.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for mixing colorings and hair lighteners evenly.\u003c\/p\u003e","brand":"NHP","offers":[{"title":"40","offer_id":46687688032580,"sku":"VS0066066958","price":1.88,"currency_code":"EUR","in_stock":true},{"title":"30","offer_id":46687688065348,"sku":"VS0068019660","price":1.88,"currency_code":"EUR","in_stock":true},{"title":"20","offer_id":46687688098116,"sku":"VS0068024634","price":1.88,"currency_code":"EUR","in_stock":true},{"title":"10","offer_id":46687688130884,"sku":"VS0068026481","price":1.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/40-volumi-nhp-scaled.jpg?v=1685536277"},{"product_id":"peggy-sage-ossidante-10-volumi-per-tinta-ciglia-e-sopracciglia-20-ml","title":"\n\nPeggy Sage Oxidant 10 Volume For Eyelash And Eyebrow Tint 20 ml.","description":"\n\u003cp\u003eThe \u003cstrong\u003e10 Volume Oxidant for Peggy Sage Eyebrow and Eyelash Dye\u003c\/strong\u003e is a gentle emulsion designed to be mixed with \u003cem\u003eThe Peggy Sage Eyebrow and Eyelash Dye.\u003c\/em\u003e\u003cbr\u003e \nSpecially formulated to be gentle on eyelashes and eyebrows.\u003c\/p\u003e","brand":"Peggy Sage","offers":[{"title":"Default Title","offer_id":46687816646980,"sku":"VS0204953312","price":1.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Peggy-Sage-Ossidante-10-Volumi-Per-Tinta-Ciglia-E-Sopracciglia-20-ml.jpg?v=1685538285"},{"product_id":"maxima-emulsione-ossidante-1000-ml","title":"\n\nMaxima Oxidizing Emulsion 1000 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eMaxima Oxidizing Emulsion\u003c\/strong\u003e gives shine and improves color stability on hair, making it more uniform and vibrant. The formula enriched with Panthenol and conditioning substances has a treating and protective action on the scalp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Maxima Professional","offers":[{"title":"40 Volumi","offer_id":46687870615876,"sku":"VS7242895646","price":6.38,"currency_code":"EUR","in_stock":true},{"title":"30 Volumi","offer_id":46687870681412,"sku":"VS7242896989","price":6.38,"currency_code":"EUR","in_stock":true},{"title":"20 Volumi","offer_id":46687870714180,"sku":"VS7242896155","price":6.38,"currency_code":"EUR","in_stock":true},{"title":"10 Volumi","offer_id":46687870746948,"sku":"VS7242896817","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/maxima-emulsione-ossidante-40-volumi-scaled.jpg?v=1685539158"},{"product_id":"nhp-emulsione-ossidante-in-crema-vari-volumi-1000-ml","title":"\n\nNHP Oxygenating Emulsion Cream with Various Volumes 1000 ml","description":"\u003cp\u003eDisponibile in formati da 130 ml e 250 ml.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eNHP Cream Oxidizing Emulsion\u003c\/strong\u003e performs a powerful treatment and protective action on the skin and hair fiber.\u003c\/p\u003e\n\u003cp\u003ePerfect for homogenously mixing colorings and bleaches.\u003c\/p\u003e\n\u003cp\u003eAvailable in sizes of 130 ml and 250 ml.\u003c\/p\u003e","brand":"NHP","offers":[{"title":"40 Volumi","offer_id":46687877759300,"sku":"VS8508779609","price":6.07,"currency_code":"EUR","in_stock":true},{"title":"30 Volumi","offer_id":46687877792068,"sku":"VS8508780776","price":6.07,"currency_code":"EUR","in_stock":true},{"title":"20 Volumi","offer_id":46687877824836,"sku":"VS8508780433","price":6.07,"currency_code":"EUR","in_stock":true},{"title":"10 Volumi","offer_id":46687877857604,"sku":"VS8508781225","price":6.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/NHP_CreamActivator_1000-ml-6040d235.png?v=1685539320"},{"product_id":"vitael-emulsione-ossidante-cremosa-lt","title":"\n\nVitael Creamy Oxidizing Emulsion 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eFormato: \u003c\/strong\u003edisponibile in flaconi da 1000ml, 500ml e 200ml.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eVitael Creamy Oxidizing Emulsion\u003c\/strong\u003e performs a powerful nourishing and protective action on the skin and hair. Enriched with Panthenol and conditioning substances.\u003c\/p\u003e\n\u003cp\u003eIdeal for evenly mixing colors and bleaches.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e available in 1000ml, 500ml, and 200ml bottles.\u003c\/p\u003e","brand":"Vitael","offers":[{"title":"40","offer_id":46687941755204,"sku":"VS6418725794","price":4.68,"currency_code":"EUR","in_stock":true},{"title":"30","offer_id":46687941787972,"sku":"VS6418726927","price":4.68,"currency_code":"EUR","in_stock":true},{"title":"20","offer_id":46687941820740,"sku":"VS6418726460","price":4.68,"currency_code":"EUR","in_stock":true},{"title":"10","offer_id":46687941853508,"sku":"VS6418727206","price":4.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/VITAEL_OXICREME1.jpg?v=1685540521"},{"product_id":"loreal-blond-studio-ossigeno-in-crema-30-vol-9-1000-ml","title":"\n\nL'Oréal Blond Studio Oxygen In Cream 30 Volume (9%) 1000 ml ","description":"\n\u003cp\u003e\u003cstrong\u003eL'Oxygen Cream 30 Volume L'Oréal Blond Studio \u003c\/strong\u003eis essential for bleaching hair and ensuring optimal color results.\u003c\/p\u003e\n\u003cp\u003eIt does not damage the hair.\u003c\/p\u003e","brand":"L'Oreal Professional","offers":[{"title":"Default Title","offer_id":46687960105284,"sku":"VS6493935578","price":11.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Lor_C3_A9al-studio-blond-ossigeno-in-crema-30-volumi.jpg?v=1685540800"},{"product_id":"loreal-professionnel-diactivateur-attivatore-in-crema-15-volumi-4-5-1000-ml","title":"\n\nL'Oréal Professionnel Diactivateur Cream Activator 15 Volume (4.5%) 1000 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eL'Oréal Professionnel Diactivateur Revealer\u003c\/strong\u003e is recommended for enhancing the hair color and giving a more vibrant reflection. 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