{"title":"Hair Toners","description":"\u003cp\u003eHair \u003cstrong\u003etoners\u003c\/strong\u003e are the ideal solution for those who want to achieve vibrant highlights, revived color and lasting luminosity without resorting to aggressive treatments. Whether it's a colored mask to be applied in the shower or an ammonia-free cream color, every product in this collection acts on the hair fiber giving visible results from the first use. From professional toning at home to correcting unwanted highlights, the hair transforms in texture, tone and health.\u003c\/p\u003e\n\n\u003ch3\u003eToning Masks: Color and Nourishment in One Step\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eToning masks\u003c\/strong\u003e represent the broadest category in this collection. Formulated with micropigments that deposit on the cuticles, they combine coloring action with nourishing and restructuring properties, transforming the hair routine into a complete care ritual. The concrete results obtained are:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRevived and intensified highlights on brown, blonde, red or gray hair\u003c\/li\u003e\n  \u003cli\u003eHair fiber softer and more compact thanks to conditioning formulas\u003c\/li\u003e\n  \u003cli\u003eCosmetic color maintained longer between colorings\u003c\/li\u003e\n  \u003cli\u003eHair with a healthier, more luminous and uniform appearance from the first use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAmong the brands present are Wella Color Fresh, Mixage Extreme in red, fuchsia, midnight blue and brown shades, She Professional Be Your Self with Pink, Scarlet and Ice No Yellow variants, and Ekre Switchon in intense red, warm brown, silver and mocha nuances. Professional Intense Colour Care offers masks dedicated to honey, chocolate, black and red shades to cover every chromatic need.\u003c\/p\u003e\n\n\u003ch3\u003eAmmonia-Free Colors: New Shades Without Stressing Hair\u003c\/h3\u003e\n\u003cp\u003eFor those who wish to change tone or refresh existing color without the risks associated with traditional colorings, \u003cstrong\u003eammonia-free hair colors\u003c\/strong\u003e offer a gentle alternative that respects hair structure. Wella Color Touch, available in over 100 shades, and Volhair Academy Tone Up are designed to cover gray hair naturally or to intensify existing shades. The result is a vibrant and harmonious color that gradually fades without sharp demarcation lines, making color management much simpler in the daily routine.\u003c\/p\u003e\n\n\u003ch3\u003eAnti-Yellow Treatments: Goodbye to Unwanted Highlights\u003c\/h3\u003e\n\u003cp\u003eGray, white or bleached hair tends to take on yellowish highlights over time. The \u003cstrong\u003eanti-yellow\u003c\/strong\u003e products in this collection neutralize these unwanted tones thanks to violet and silver pigments that balance the hair's color. The benefits are immediately noticeable:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGray and white hair cooler, more luminous and cleaner in appearance\u003c\/li\u003e\n  \u003cli\u003ePost-bleached blonde purer and more uniform\u003c\/li\u003e\n  \u003cli\u003eOverall hair tone harmonized without artificial effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eProducts such as Ekre Life Silver Anti-Yellow Mask, Alpecin Silver Tonic, Alfaparf Yellow Purple Conditioner and Alfaparf Yellow Silver Pure Silver Violet Ash Pigment cover all formats: masks, conditioners, tonics and pure pigments to mix, suitable for both home and professional use.\u003c\/p\u003e\n\n\u003ch3\u003eBleaching Powders: Perfect Base for Every Toning\u003c\/h3\u003e\n\u003cp\u003eEffective toning often begins with correctly executed bleaching. The bleaching powders in this collection — including Maxima Rapid Hair Bleach, Alfaparf Yellow Anti Yellow 7 Tones and Vitael Anti-Yellow Bleach — are formulated to lighten hair uniformly, creating the ideal base for subsequently applying toners. The presence of anti-yellow pigments already in the bleaching phase guarantees a cooler blonde result free of unwanted orange or yellow highlights.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Choose the Right Toner\u003c\/h3\u003e\n\u003cp\u003eThe choice depends on the starting point and desired result. Here's a practical guide:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong\u003eBrown or dark hair\u003c\/strong\u003e: toning masks in chocolate, brown, mocha or warm brown shades to revive natural highlights\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eBlonde or highlighted hair\u003c\/strong\u003e: honey masks or ammonia-free colors for luminosity and tone uniformity\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eGray, white or platinum hair\u003c\/strong\u003e: anti-yellow treatments in mask, conditioner or tonic to neutralize unwanted highlights\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eCreative and vibrant looks\u003c\/strong\u003e: toning masks in red, fuchsia, midnight blue, silver or scarlet to express a decisive color personality\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eHair to bleach\u003c\/strong\u003e: bleaching powders with integrated anti-yellow pigments for controlled and clean tone opening\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIntegrating a toner into your hair routine means not only extending the life of color between salon visits, but also caring for the health of the fiber with every wash. To complete the hair beauty journey, it is possible to explore also the categories dedicated to restructuring conditioners and masks, shampoos specific for colored hair and leave-in treatments for daily hair protection.\u003c\/p\u003e","products":[{"product_id":"volhair-academy-tone-up-colore-per-capelli-senza-ammoniaca-100-ml","title":"\n\nVolhair Academy Tone Up Ammonia-Free Hair Color 100 ml","description":"\u003cp\u003eThe Volhair Academy Tone Up hair color without ammonia is 100 ml\u003c\/p\u003e","brand":"Volhair","offers":[{"title":"Reality Naturals 1\/7 Nero Violetto","offer_id":46687341969732,"sku":"VS7900712667","price":4.5,"currency_code":"EUR","in_stock":true},{"title":"Reality Naturals 1\/11 Blu Notte","offer_id":46687341936964,"sku":"VS7899613844","price":4.5,"currency_code":"EUR","in_stock":true},{"title":"Reality Naturals 1\/0 Nero","offer_id":46687341904196,"sku":"VS7898361540","price":4.5,"currency_code":"EUR","in_stock":true},{"title":"Reality Naturals 2\/0 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Evens out color boundaries - for premium blonde results.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAchieves reliable color balance and soft effects in just 5 minutes.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHealthy-looking, shiny blonde color.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLow ammonia content for gentle lightening that counteracts golden reflections.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\/86 Ultra Cool Booster can be used to more strongly neutralize golden\/orange reflections. \u003cbr\u003eAdd 1-5g of Ultra Cool Booster to 30g of selected toner and mix 1:2 with the developer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCaution: too intense to be used alone.\u003c\/p\u003e\n\u003cdiv data-changevarcheckvisiblity=\"ingredients\" class=\"bv201 dropdown dropdown--further\"\u003e\n\u003cp aria-controls=\"ingredients\" aria-expanded=\"true\" data-target=\"#ingredients\" data-toggle=\"collapse\" class=\"bv201 dropdown__toggle\"\u003e\u003cstrong\u003eIngredients\u003cbr\u003e\u003c\/strong\u003eAqua\/Water\/Eau, Propylene Glycol, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, Ammonia, Sodium Sulfate, Ammonium Sulfate, Malic Acid, Dicetyl Phosphate, Parfum\/Fragrance, Ceteth-10 Phosphate, Steareth-200, Sodium Sulfite, Ascorbic Acid, Toluene-2, 5-Diamine Sulfate, Sodium Hydroxide, Xanthan Gum, Disodium EDTA, Resorcinol, m-Aminophenol, 2-Methylresorcinol\u003c\/p\u003e\n\u003cdiv aria-expanded=\"true\" id=\"ingredients\" class=\"bv201 dropdown__content collapse in\"\u003e\n\u003cp class=\"\"\u003eThe listed ingredients correspond to the current state of production. New scientific discoveries are regularly incorporated into the recipes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella Professional","offers":[{"title":"\/16 Lightest Pearl","offer_id":47292439953732,"sku":"VS1346555258","price":12.0,"currency_code":"EUR","in_stock":true},{"title":"\/36 Crystal Vanilla","offer_id":47292440052036,"sku":"VS1346556126","price":12.0,"currency_code":"EUR","in_stock":true},{"title":"\/81 Pale Silver","offer_id":47292440084804,"sku":"VS1346557468","price":12.0,"currency_code":"EUR","in_stock":true},{"title":"\/86 Ultra Cool Booster","offer_id":47292440117572,"sku":"VS1346558670","price":12.0,"currency_code":"EUR","in_stock":true},{"title":"\/96 Sienna Beige","offer_id":47292440150340,"sku":"VS1349753834","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/WellaBlondorPlexTonalizzanteinCremaRiflessaturaBiondaRapida60ml.jpg?v=1698746672"},{"product_id":"dikson-maschera-ravviva-colore-per-capelli-castani-e-biondo-scuro-250-ml","title":"\n\nDikson Color Reviving Mask for Brown and Dark Blonde Hair 250 ml","description":"\n\n\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRevive the color and highlights of colored hair between coloring, and enhance natural hair by providing delicate shades.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIts effect gradually fades until it disappears after the third wash.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDoes not cover gray hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAmmonia, oxygen and p-phenylenediamine free.\u003c\/span\u003e","brand":"Dikson","offers":[{"title":"Default Title","offer_id":47626032873796,"sku":"VS1380248351","price":5.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/DiksonMascheraRavvivaColorePerCapelliCastanoiEBiondoScuro250ml.jpg?v=1702639180"},{"product_id":"alfaparf-yellow-purple-shampoo-antigiallo-silver-500-ml","title":"Alfaparf Yellow Purple Shampoo Anti-yellow Silver 500 ml","description":"\u003cp\u003eThe \u003cstrong\u003ePurple Silver Anti-Yellow Shampoo\u003c\/strong\u003e from the Yellow line by Alfaparf is specifically formulated for \u003cstrong\u003eblonde, bleached, gray, or white hair\u003c\/strong\u003e. Thanks to the \u003cstrong\u003epurple pigments\u003c\/strong\u003e, it effectively neutralizes unwanted yellow tones, enhancing cool and bright shades.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEnriched with \u003cstrong\u003eAçaí Berry\u003c\/strong\u003e and \u003cstrong\u003eAloe Vera\u003c\/strong\u003e, this shampoo nourishes and protects the hair fiber, leaving hair soft, shiny, and revitalized. Perfect for maintaining cool color for longer.\u003c\/p\u003e\n\u003ch2\u003eMain benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes yellow and orange reflections\u003c\/li\u003e\n\u003cli\u003eEnhances cool and silver tones\u003c\/li\u003e\n\u003cli\u003eWith Açaí Berry and Aloe Vera\u003c\/li\u003e\n\u003cli\u003eNourishes, hydrates, and protects the hair fiber\u003c\/li\u003e\n\u003cli\u003eIdeal for blonde, gray, white, or bleached hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 500 ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Alfaparf Milano\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLine:\u003c\/strong\u003e Yellow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Anti-yellow shampoo \/ Blonde and gray hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alfaparf Yellow","offers":[{"title":"Default Title","offer_id":54517234991428,"sku":"VS2217785963","price":13.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/IMG_0159.jpg?v=1742896553"}],"url":"https:\/\/shop.vanitystock.com\/en-gb\/collections\/hair-toners.oembed","provider":"VanityStock.com","version":"1.0","type":"link"}