{"title":"Hair Gel and Wax for Men","description":"\u003cp\u003eHair gel and wax for men are the protagonists of daily male styling: whether it's a defined hairstyle with a wet effect, a matte and natural look or an ultra-strong hold for all day long, choosing the right product makes the difference between a professional result and an ordinary one. With over 150 references including gels, waxes, modeling pastes, pomades, tonics and volumizing powders, this collection covers every styling need, from short and structured hair to longer hair that requires control and flexibility.\u003c\/p\u003e\u003ch3\u003eHair Gel: from Medium Hold to Ultra Strong\u003c\/h3\u003e\u003cp\u003eMale \u003cstrong\u003ehair gel\u003c\/strong\u003e is the starting point for defined and long-lasting hairstyles. In this collection you will find formulas designed for different intensities:\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eStrong and ultra-strong hold\u003c\/strong\u003e: gels like Edelstein Xflex Amber Ultra Strong, Aquae Extra Strong, Rebel Ultra Strong and Coolstyle Extra Strong in 500 ml jar format are ideal for those who want their hairstyle to stay perfect from sunrise to sunset, without giving in.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eExtra strong hold with glossy effect\u003c\/strong\u003e: Edelstein Xflex Black Gel in a portable 100 ml format is practical for touch-ups on the go or in a bag.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eFiber Gel\u003c\/strong\u003e: Reuzel Fiber Gel combines the hold of a gel with the flexibility of a fiber, perfect for those who don't want a helmet effect but still desire control over volume and shape.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eColoring gel\u003c\/strong\u003e: Professional Man Coloring Modeling Gel Black temporarily covers gray and white hair, combining extra strong hold and color coverage in a single step.\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHair Waxes: Matte, Glossy and Water-Based\u003c\/h3\u003e\u003cp\u003eMale \u003cstrong\u003ehair wax\u003c\/strong\u003e is the preferred choice for those seeking a modern, controlled but not rigid look. The main differences concern the finish and reformability throughout the day:\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eMatte wax\u003c\/strong\u003e: Renée Blanche Moine Matte Wax Strong Hold and Edelstein Xflex Matte Holding Paste guarantee a natural finish, ideal for casual or business looks with hair that looks dry and untreated.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eGlossy wax\u003c\/strong\u003e: NYCE Perfect Water Wax and Edelstein Xflex Glowing Hair Wax are designed for those who desire shine and definition, perfect for retro styles, pompadour or slicked-back hair.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eWater-based wax\u003c\/strong\u003e: Marmara Barber Aqua Wax Gum offers modular hold and is easily removed with water, leaving no residue.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eScented wax\u003c\/strong\u003e: Renée Blanche Moine Water-Based Wax with lemon scent adds a fresh note to daily styling.\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003ePomades and Modeling Pastes: Classic and Versatile Style\u003c\/h3\u003e\u003cp\u003eMale \u003cstrong\u003ehair pomades\u003c\/strong\u003e have an established barbershop tradition and are distinguished by dense texture and lasting shine:\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eReuzel Blue Pomade\u003c\/strong\u003e: strong hold with glossy effect, ideal for classic styles and modern quiffs.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eReuzel Red Pomade\u003c\/strong\u003e: high shine for ultra-defined looks, perfect for hairstyles inspired by rockabilly or vintage style.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eEdelstein Xflex Loud Matte Paste\u003c\/strong\u003e: matte modeling paste with flexible hold, suitable for medium-length hair that requires texture and movement without rigidity.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eEdelstein Luxina Cream Brillantine\u003c\/strong\u003e: professional 500 ml format with dispenser, for a glossy and silky effect.\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eVolumizing Powders and Finishing Products\u003c\/h3\u003e\u003cp\u003eFor those with fine hair or who want to add body and three-dimensionality to their hairstyle, \u003cstrong\u003evolumizing powders\u003c\/strong\u003e are essential tools:\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eSlick Gorilla Hair Styling Powder\u003c\/strong\u003e and The Shave Factory Ruby and Golden variants create instant volume from the roots with a matte effect and natural grip.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eReuzel Matte Texture Powder\u003c\/strong\u003e: a finishing powder that absorbs oil and adds structure without weighing down.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eTo complete the routine, tonics like Reuzel Hair Tonic, Reuzel Grooming Tonic and Clubman Pinaud Eau de Portugal prepare hair for styling and nourish the scalp, while Edelstein Luxina shine spray with special oils is the final touch for silky and frizz-proof hair.\u003c\/p\u003e\u003ch3\u003eHow to Choose the Right Product\u003c\/h3\u003e\u003cp\u003eNavigating between gels, waxes and pastes is easier by following two parameters: the \u003cstrong\u003edesired finish\u003c\/strong\u003e (glossy, matte or semi-matte) and the \u003cstrong\u003ehold level\u003c\/strong\u003e (light, strong, ultra strong). Extra strong gels are ideal for geometric hairstyles and short hair with a wet effect; matte waxes work best on structured cuts where you want texture without shine; pomades are the classic choice for retro styles and a glossy finish. Modeling pastes, on the other hand, are the most versatile and adapt to those who change their look frequently during the day.\u003c\/p\u003e\u003cp\u003eIf you are building your complete grooming routine, also explore the collections dedicated to men's shampoos and conditioners, beard products and razors, for a result that is polished from root to tip.\u003c\/p\u003e","products":[{"product_id":"nyce-new-york-cosmetic-experience-perfect-water-wax-cera-lcucida-per-capelli-100-ml","title":"\n\n\nNYCE New York Cosmetic Experience Perfect Water Wax Luminous Hair Wax 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eNYCE Perfect Water Wax\u003c\/strong\u003e is the ideal solution for those who want a flawless look with a shiny finish.\u003c\/p\u003e\n\u003cp\u003eThis 100 ml \u003cstrong\u003ehair wax\u003c\/strong\u003e is designed to provide medium hold and intense shine, keeping your style under control all day long.\u003c\/p\u003e\n\u003cp\u003eIts lightweight water-based formula allows for even application and easy removal without leaving sticky residue.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types, \u003cstrong\u003eNYCE Perfect Water Wax\u003c\/strong\u003e allows you to create stylish and defined hairstyles, enhancing the natural \u003cstrong\u003ebeauty of your hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003ePerfect for a sophisticated and professional look every day.\u003c\/p\u003e","brand":"NYCE Cosmetic","offers":[{"title":"Default Title","offer_id":46687252152644,"sku":"VS5713760731","price":4.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/NYCE-New-York-Cosmetic-Experience-Perfect-Water-Wax-Cera-Lcucida-Per-Capelli-100-ml.jpg?v=1685529532"},{"product_id":"koster-energy-water-wax-cera-ad-acqua-100-ml","title":"\n\nKoster Energy Water Wax Cera Ad Acqua 100 ml = Koster Energy Water Wax for Water-Based Protection 100 ml","description":"\n\n\u003cp\u003e\u0026lt;strong\u0026gt;Bienvenidos a nuestra página web\u0026lt;\/strong\u0026gt;\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWelcome to our website!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Koster","offers":[{"title":"Default Title","offer_id":46687253528900,"sku":"VS5730530365","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Koster-Energy-Water-Wax-Cera-Ad-Acqua-100-ml.png?v=1685529550"},{"product_id":"edelstein-xflex-loud-matte-paste-100-ml","title":"\n\nEdelstein Xflex Loud Matte Paste 100 ml.","description":"\n\u003cp\u003e\u003cstrong\u003eEdelstein Xflex Loud Matte Paste 100 ml\u003c\/strong\u003e with a matte finish for maximum hold and a sweet fragrance.\u003c\/p\u003e","brand":"Edelstein","offers":[{"title":"Default Title","offer_id":46687395545412,"sku":"VS8201682904","price":5.63,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Edelstein-Xflex-Loud-Matte-Paste-100-ml-scaled.jpg?v=1685531496"},{"product_id":"clubman-pinaud-gel-colorato-per-capelli-nero-89-ml","title":"\n\nClubman Pinaud Colored Hair Gel Black 89 ml","description":"\n\u003cp\u003e\u003cstrong\u003eClubman Pinaud Gel Colorato Per Capelli Nero 89 ml\u003c\/strong\u003e is easy to use and remove: this temporary colorer is the answer to instant coverage of white and gray in just one step, for both beard and hair. From blending to full coverage, the special conditioners and styling ingredients from Clubman spread evenly and evenly without product buildup.\u003c\/p\u003e","brand":"Clubman","offers":[{"title":"Default Title","offer_id":46687396036932,"sku":"VS8208910347","price":10.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Clubman-Pinaud-Gel-Colorato-Per-Capelli-Nero-89-ml-scaled.jpg?v=1685531501"},{"product_id":"koster-energy-hair-finish-gel-per-capelli-tenuta-extra-forte-500-ml","title":"\n\nKoster Energy Hair Finish Gel Extra Strong Hold 500 ml","description":"\n\u003cdiv id=\"shopify-section-product-template\" class=\"shopify-section\"\u003e\n\u003cdiv id=\"ProductSection\" data-section-id=\"product-template\" data-section-type=\"product-template\" data-image-zoom-type=\"lightbox\" data-show-extra-tab=\"false\" data-extra-tab-content=\"\" data-enable-history-state=\"true\"\u003e\n\u003cdiv class=\"product-single\"\u003e\n\u003cdiv class=\"grid product-single__hero\"\u003e\n\u003cdiv class=\"grid__item post-large--one-half\"\u003e\n\u003cdiv class=\"product-description rte\"\u003eThe \u003cstrong\u003eKoster Energy Hair Finish Gel with Extra Strong Hold 500ml\u003c\/strong\u003e creates a wet and uniform look. Its unique texture is designed to create structured and luminous hairstyles that last for a long time, even for the most extreme looks and all hair lengths.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"details__attributesCols\" data-v-7a83b125=\"\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Koster","offers":[{"title":"Default Title","offer_id":46687412748612,"sku":"VS8469386902","price":14.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/KosterEnergyHairFinishGelPerCapelliTenutaExtraForte500ml.png?v=1734429697"},{"product_id":"slick-gorilla-hair-styling-powder-polvere-volumizzante-per-capelli-20-gr","title":"\n\nSlick Gorilla Hair Styling Powder Volumizing Hair Powder 20 grams","description":"Slick Gorilla Hair Styling Powder Volumizing gives volume to hair with a matte finish and a natural effect.\u003cbr\u003e\nPour a small amount of powder into your palm or apply directly to dry hair.\u003cbr\u003e\nShake and make sure the powder is evenly distributed throughout the styling area.\u003cbr\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"\u003eRepeat the process until the desired hairstyle is achieved.\u003c\/span\u003e\u003c\/p\u003e","brand":"Slick Gorilla","offers":[{"title":"Default Title","offer_id":46687422153028,"sku":"VS5907047115","price":11.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/slick-gorilla-hair-styling-powder.jpg?v=1685531960"},{"product_id":"pion-black-edition-g4-sunlight-gel-per-capelli-tenuta-extra-forte-320-ml","title":"\n\n\"Pion Black Edition G4 Sunlight Hair Gel Extra Strong Hold 320 ml\"","description":"\n\u003cp\u003eThe \u003cstrong\u003eG4 Sunlight Pion Black Edition Hair Gel \u003c\/strong\u003e provides volume and texture to the hair, keeping it elastic and shiny for a long time.\u003c\/p\u003e\n\u003cp\u003eMaximal strong hold.\u003c\/p\u003e","brand":"Pion","offers":[{"title":"Default Title","offer_id":46687438733636,"sku":"VS8881434527","price":5.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Pion-Black-Edition-G4-Sunlight-Gel-Per-Capelli-Tenuta-Extra-Forte-320-ml.png?v=1685532246"},{"product_id":"pion-black-edition-cream-wax-cera-per-capelli-in-crema-tenuta-media-150-ml","title":"\n\nPion Black Edition Cream Wax Hair Wax Cream Medium Hold 150 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eCream Wax Pion Black Edition\u003c\/strong\u003e is a hair cream that provides instant hold while still giving a natural and elegant look.\u003c\/p\u003e\n\u003cp\u003eMedium hold. Perfect for long and messy hair.\u003c\/p\u003e\n\u003cp\u003eHow to use: apply a small amount of product to your hands, then massage into dry or damp hair until desired effect is achieved.\u003c\/p\u003e","brand":"Pion","offers":[{"title":"Default Title","offer_id":46687438799172,"sku":"VS8882643525","price":5.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Pion-Black-Edition-Cream-Wax-Cera-Per-Capelli-In-Crema-Tenuta-Media-150-ml.png?v=1685532247"},{"product_id":"pion-black-edition-g5-volcano-gel-per-capelli-tenuta-forte-5-320-ml","title":"\n\nPion Black Edition G5 Volcano Gel for Hair Strong Hold 5+ 320 ml.","description":"\n\u003cp\u003eThe \u003cstrong\u003eG5 Volcano Pion Black Edition Hair Gel\u003c\/strong\u003e provides volume and texture to the hair, keeping it elastic and luminous for a long time.\u003c\/p\u003e\n\u003cp\u003eMaximum extra strong hold.\u003c\/p\u003e","brand":"Pion","offers":[{"title":"Default Title","offer_id":46687439192388,"sku":"VS8887785640","price":5.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Pion-Black-Edition-G5-Volcano-Gel-Per-Capelli-Tenuta-Forte-5-150-ml.png?v=1685532271"},{"product_id":"reuzel-green-pomade-grease-tenuta-media-35-gr","title":"\n\nReuzel Green Pomade Grease Medium Hold 35 gr","description":"\n\u003cp\u003eThe\u003cstrong\u003e Reuzel Green Medium Hold Grease Pomade\u003c\/strong\u003e gives hold and shine to your hair, flooding them with a pleasant scent of green apple and keeping them perfect for a long time.\u003c\/p\u003e\n\u003cp\u003eEnriched with precious waxes and oils.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":46687439290692,"sku":"VS8890339454","price":7.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Reuzel-Green-Pomade-Grease-Tenuta-Media-35-gr-scaled.jpg?v=1685532273"},{"product_id":"professional-man-gel-colorante-modellante-nero-per-capelli-250-ml","title":"\n\n\"Professional Black Modeling Hair Coloring Gel 250 ml\"","description":"\u003cp\u003eIndicazioni di sicurezza:\u003c\/p\u003e\n\u003cp\u003eEVITARE IL CONTATTO CON GLI OCCHI. LAVARE ABBONDANTEMENTE CON ACQUA IN CASO DI CONTATTO.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eProfessional Man Modeling Gel Colorant\u003c\/strong\u003e provides a temporary coverage effect for gray and white hair, making them extremely shiny and defined.\u003c\/p\u003e\n\u003cp\u003eExtra strong hold. Leaves no residue. Can be removed with shampoo.\u003c\/p\u003e\n\u003cp\u003eInstructions for use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a small amount of product to dry hair to mold the shape;\u003c\/li\u003e\n\u003cli\u003eApply to damp hair to fix the style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSafety precautions:\u003c\/p\u003e\n\u003cp\u003eAVOID CONTACT WITH EYES. 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Oil and wax based formula. 35gr size.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA 5 out of 5 score, according to star Alain Delon!\u003c\/em\u003e\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":46687439356228,"sku":"VS8892630519","price":7.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Reuzel-Pink-Pomade-Grease-Tenuta-Forte-35-gr-scaled.jpg?v=1685532274"},{"product_id":"clubman-pinaud-molding-putty-argilla-modellante-per-capelli-48-2-gr","title":"\n\nClubman Pinaud Molding Putty Argilla Modellante Per Capelli 48.2 g is a hair styling product.","description":"\n\u003cp\u003eThe \u003cstrong\u003eClubman Pinaud Hair Modeling Clay\u003c\/strong\u003e is perfect for creating unique matte hairstyles, keeping them held in place for a long time.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types. 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