{"title":"Hair Gel and Mousse","description":"\u003cp\u003eHair \u003cstrong\u003egels and mousses\u003c\/strong\u003e are the fundamental tool for transforming every hairstyle into a precise, long-lasting and visually defined result. Whether you're looking for extra strong hold for sculpted short hair, soft volume on lengths or precise definition on curls, this collection of 149 professional products covers every styling need with salon-tested formulas that are also suitable for daily use at home.\u003c\/p\u003e\n\n\u003ch3\u003eHair Gel: from Normal Hold to Extra Strong\u003c\/h3\u003e\n\u003cp\u003eThe range of \u003cstrong\u003efixing gels\u003c\/strong\u003e in the collection responds to every level of hold required. Large-format jar gels — such as those from the Edelstein Xflex line in Amber Ultra Strong, Aquae Extra Strong, Coolstyle and Rebel versions — guarantee total styling control even in the most difficult conditions, without leaving white residue or weighing down the hair. Dikson Oil Gel with Provitamin B5 adds a shine-enhancing action that transforms the final result: hair appears healthy, compact and brilliant. For those seeking lighter but still performing formulas, Reuzel Fiber Gel offers modulable hold with natural finish, ideal for soft and refined looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong, extra strong and ultra strong hold for every type of hairstyle\u003c\/li\u003e\n  \u003cli\u003eFormulas that don't weigh down or leave visible residue\u003c\/li\u003e\n  \u003cli\u003eScented options inspired by iconic fragrances (e.g. Cosmowax with Acqua di Giò and One Million scenting)\u003c\/li\u003e\n  \u003cli\u003eJar gels of 500 ml for frequent and professional use\u003c\/li\u003e\n  \u003cli\u003eCompact gels in portable 100 ml format for touch-ups on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFixing and Volumizing Mousses: Lightness with Concrete Results\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003ehair mousses\u003c\/strong\u003e in the collection range from medium to extra strong hold, with one constant: visible volume without helmet effect. HC Energy Strong Hold Mousse and Energy Extra Strong Hold Fixing Mousse are designed for those who want structured hairstyles that resist the entire day. Wella EIMI Natural Volume and EIMI Extra Volume are instead the ideal answer for fine hair that needs body and consistency from the roots. Reuzel Grooming Tonic Spray completes the offering with a versatile spray application, suitable for hair of every length.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold mousse for natural and wavy looks\u003c\/li\u003e\n  \u003cli\u003eExtra strong foams for long-lasting hairstyles even in humid environments\u003c\/li\u003e\n  \u003cli\u003eVolumizers specific for fine hair that loses body during the day\u003c\/li\u003e\n  \u003cli\u003eFormulas that protect hair from the heat of thermal tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecific Products for Curly and Wavy Hair\u003c\/h3\u003e\n\u003cp\u003eDefining curls without frizz effect is one of the most sought-after styling results. The collection includes products formulated specifically for \u003cstrong\u003ecurly and wavy hair\u003c\/strong\u003e: Maxima Curl \u0026 Wave Therapy Modeling Cream Gel, Evin Rhose Extra Strong Hold Curls Mousse, Alfaparf Milano Style Stories Twisted Curls and Energy Green Mousse Revive Curls are designed to enhance the natural curl shape, keep it hydrated and visually defined throughout the day. Tigi Catwalk Curls Rock Amplifier goes even further, amplifying the wavy texture and giving intense and shiny curls.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCream gels that define the curl without stiffening it\u003c\/li\u003e\n  \u003cli\u003eRevive curls mousse for a natural and bouncy effect\u003c\/li\u003e\n  \u003cli\u003eHydrating formulas that counteract frizz even in humid conditions\u003c\/li\u003e\n  \u003cli\u003eProducts suitable for naturally curly, permed or treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModeling Fluids and Hair Glosses: Professional Finish at Home\u003c\/h3\u003e\n\u003cp\u003eBeyond classic gels and mousses, the collection includes finishing products that complete and perfect every hairstyle. \u003cstrong\u003eEdelstein Xflex Shape Oil Protective Modeling Fluid\u003c\/strong\u003e gives shine and protection without weighing down. Edelstein Luxina Cream Hair Gloss with 500 ml dispenser is a professional tool for those who want a shiny and neat finish on short hair or tips. These products integrate perfectly with gels and mousses in the styling routine, acting as a final step to seal the result.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eModeling fluids with protective action for hair stressed by styling\u003c\/li\u003e\n  \u003cli\u003eCream glosses for shiny and defined finish\u003c\/li\u003e\n  \u003cli\u003eLight formulas that don't grease or weigh down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis collection naturally integrates with the categories of professional shampoos and conditioners, restructuring treatments for damaged hair and color products, building a complete care and styling routine from root to tip. Those seeking salon results in their daily routine will find here the right formulas and brands for every hair type and desired style.\u003c\/p\u003e","products":[{"product_id":"wella-eimi-nutri-curls-curl-shaper-72h-gel-crema-modellante-per-capelli-ricci-150-ml","title":"\n\nWella Eimi Nutri Curls Curl Shaper 72H Gel Cream Modeling for Curly Hair 150 ml","description":"\n\u003cp\u003eLevel of Resistance 2\u003c\/p\u003e","brand":"Wella Professional","offers":[{"title":"Default Title","offer_id":46687263981892,"sku":"VS7118259194","price":12.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Wella-Eimi-Nutri-Curls-Curl-Shaper-72H-Gel-Crema-Modellante-Per-Capelli-Ricci-150-ml.jpg?v=1685529665"},{"product_id":"koster-energy-hair-finish-gel-per-capelli-tenuta-extra-forte-500-ml","title":"\n\nKoster Energy Hair Finish Gel Extra Strong Hold 500 ml","description":"\n\u003cdiv id=\"shopify-section-product-template\" class=\"shopify-section\"\u003e\n\u003cdiv id=\"ProductSection\" data-section-id=\"product-template\" data-section-type=\"product-template\" data-image-zoom-type=\"lightbox\" data-show-extra-tab=\"false\" data-extra-tab-content=\"\" data-enable-history-state=\"true\"\u003e\n\u003cdiv class=\"product-single\"\u003e\n\u003cdiv class=\"grid product-single__hero\"\u003e\n\u003cdiv class=\"grid__item post-large--one-half\"\u003e\n\u003cdiv class=\"product-description rte\"\u003eThe \u003cstrong\u003eKoster Energy Hair Finish Gel with Extra Strong Hold 500ml\u003c\/strong\u003e creates a wet and uniform look. Its unique texture is designed to create structured and luminous hairstyles that last for a long time, even for the most extreme looks and all hair lengths.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"details__attributesCols\" data-v-7a83b125=\"\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Koster","offers":[{"title":"Default Title","offer_id":46687412748612,"sku":"VS8469386902","price":14.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/KosterEnergyHairFinishGelPerCapelliTenutaExtraForte500ml.png?v=1734429697"},{"product_id":"pion-black-edition-g4-sunlight-gel-per-capelli-tenuta-extra-forte-320-ml","title":"\n\n\"Pion Black Edition G4 Sunlight Hair Gel Extra Strong Hold 320 ml\"","description":"\n\u003cp\u003eThe \u003cstrong\u003eG4 Sunlight Pion Black Edition Hair Gel \u003c\/strong\u003e provides volume and texture to the hair, keeping it elastic and shiny for a long time.\u003c\/p\u003e\n\u003cp\u003eMaximal strong hold.\u003c\/p\u003e","brand":"Pion","offers":[{"title":"Default Title","offer_id":46687438733636,"sku":"VS8881434527","price":5.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Pion-Black-Edition-G4-Sunlight-Gel-Per-Capelli-Tenuta-Extra-Forte-320-ml.png?v=1685532246"},{"product_id":"pion-black-edition-g5-volcano-gel-per-capelli-tenuta-forte-5-320-ml","title":"\n\nPion Black Edition G5 Volcano Gel for Hair Strong Hold 5+ 320 ml.","description":"\n\u003cp\u003eThe \u003cstrong\u003eG5 Volcano Pion Black Edition Hair Gel\u003c\/strong\u003e provides volume and texture to the hair, keeping it elastic and luminous for a long time.\u003c\/p\u003e\n\u003cp\u003eMaximum extra strong hold.\u003c\/p\u003e","brand":"Pion","offers":[{"title":"Default Title","offer_id":46687439192388,"sku":"VS8887785640","price":5.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Pion-Black-Edition-G5-Volcano-Gel-Per-Capelli-Tenuta-Forte-5-150-ml.png?v=1685532271"},{"product_id":"tigi-bed-head-wave-rider-crema-per-capelli-per-lo-styling-multi-uso-100-ml","title":"Tigi Bed Head Wave Rider Hair Styling Cream Multi Use 100ml","description":"\n\u003cp\u003eThe\u003cstrong\u003e Tigi Bed Head Wave Rider Hair Cream \u003c\/strong\u003eprovides maximum hold to the hair, making it smoother, softer and healthier-looking. Formulated with a customized polymer blend, it effectively facilitates the creation of hairstyles while providing extra hydration to the hair fibers.\u003c\/p\u003e\n\u003cp\u003eEnriched with Red Algae and Hibiscus Extract, it offers intense antioxidant, moisturizing and illuminating effects.\u003c\/p\u003e\n\u003cp\u003eHow to use: apply a hazelnut-sized amount of product to washed and towel-dried hair, then proceed with styling and shaping to achieve the desired look.\u003c\/p\u003e","brand":"Tigi","offers":[{"title":"Default Title","offer_id":46687440142660,"sku":"VS5930758284","price":9.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Tigi-Bed-Head-Wave-Rider-Crema-Per-Capelli-Per-Lo-Styling-Multi-Uso-100-ml-scaled.jpg?v=1685532294"},{"product_id":"cosmowax-gel-per-capelli-modellante-fissaggio-extra-strong-profumazione-one-million-500-ml","title":"\n\nCosmowax Extra Strong Hold Hair Modeling Gel with One Million Scent 500 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eCosmowax Modeling Hair Gel\u003c\/strong\u003e gives hair maximum shine, softness and hold, ensuring extreme longevity.\u003c\/p\u003e\n\u003cp\u003eIt does not make hair greasy, heavy or leave residue. Suitable for all hair types. Scent inspired by \u003cstrong\u003eOne Million.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFormula based on new generation Film-Forming and Fixing Resins.\u003c\/p\u003e","brand":"Cosmogel","offers":[{"title":"Default Title","offer_id":46687444533572,"sku":"VS8946080368","price":4.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Cosmowax-Gel-Per-Capelli-Modellante-Fissaggio-Extra-Strong-Profumazione-One-Million-500-ml-scaled.jpg?v=1685532330"},{"product_id":"edelstein-luxina-brillantina-per-capelli-in-crema-con-dosatore-500-ml","title":"\n\nLuxina Brilliant Cream Hair Gem with Dispenser 500ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eLuxina Edelstein Brillantina Hair Cream\u003c\/strong\u003e gives hair a shiny and bright appearance, protecting them from weather elements and keeping them fixed for a long time.\u003c\/p\u003e\n\u003cp\u003eNon-greasy. Specifically designed for dry and curly hair.\u003c\/p\u003e","brand":"Edelstein","offers":[{"title":"Default Title","offer_id":46687454265668,"sku":"VS2169840329","price":5.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Edelstein-Luxina-Brillantina-Per-Capelli-In-Crema-Con-Dosatore-500-ml-scaled.jpg?v=1685532491"},{"product_id":"maxima-silver-mousse-effetto-anti-giallo-per-capelli-bianchi-decolorati-e-con-meches-250-ml","title":"\n\nMaxima Silver Mousse Anti-Yellow Effect for White, Bleached, and Highlighted Hair 250 ml.","description":"\n\u003cp\u003eThe \u003cstrong\u003eSilver Maxima Anti-Yellow Effect Mousse\u003c\/strong\u003e neutralizes unwanted yellow tones from white, bleached, and highlighted hair, giving maximum brightness, hydration, and nourishment.\u003c\/p\u003e\n\u003cp\u003eWith its conditioning and thickening formula, it coats the hair with a special protective film, enhancing the reflections and facilitating styling.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnriched with Purple Pigments and Milk Proteins;\u003c\/li\u003e\n\u003cli\u003eNo need to rinse;\u003c\/li\u003e\n\u003cli\u003eDoes not weigh down the hair;\u003c\/li\u003e\n\u003cli\u003ePerfect for fine hair;\u003c\/li\u003e\n\u003cli\u003eNo SLS.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maxima Professional","offers":[{"title":"Default Title","offer_id":46687557976388,"sku":"VS1992964163","price":15.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Maxima-Silver-Mousse-Effetto-Anti-Giallo-Per-Capelli-BianchiDecolorati-E-Con-Meches-250-ml-scaled.jpg?v=1685534011"},{"product_id":"professional-hairgenie-perfect-curl-crema-per-capelli-ricci-e-mossi-200-ml","title":"\n\nProfessional Hairgenie Perfect Curl Cream for Curly and Wavy Hair 200 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003ePerfect Curl Professional Hairgenie Cream\u003c\/strong\u003e defines and styles curly and wavy hair, fighting frizz and providing intense hydration and strengthening action. It is made with Ginger extract.\u003c\/p\u003e\n","brand":"Professional","offers":[{"title":"Default Title","offer_id":46687615582532,"sku":"VS9861618753","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Professional-Hairgenie-Perfect-Curl-Crema-Per-Capelli-Ricci-E-Mossi-200-ml-scaled.jpg?v=1685534724"},{"product_id":"professional-xmode-glossy-mousse-lucentezza-istantanea-per-capelli-ai-semi-di-lino-300-ml","title":"\n\nProfessional Xmode Glossy Mousse Instant Brightness for Hair with Flax Seed 300ml","description":"\u003cp\u003eThe \u003cstrong\u003eGlossy Mousse Xmode Professional\u003c\/strong\u003e illuminates and nourishes the hair, ensuring maximum hold on any type of hair. Enriched with Liquid Crystals and Linseed Oil, it restructures and deeply hydrates the hair fiber, preventing opacity and dryness, for hair that appears immediately softer, healthier and radiant.\u003c\/p\u003e","brand":"Professional","offers":[{"title":"Default Title","offer_id":46687615713604,"sku":"VS9861626966","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Professional-Xmode-Glossy-Mousse-Lucentezza-Istantanea-Per-Capelli-Ai-Semi-Di-Lino-300-ml-scaled.jpg?v=1685534729"},{"product_id":"professional-xmode-gel-in-mousse-definizione-e-sostegno-per-capelli-tenuta-media-300-ml","title":"\n\nProfessional Xmode Gel In Mousse Definition And Support For Hair Medium Hold 300 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eXmode Professional Mousse Gel\u003c\/strong\u003e provides shine and hold to the hair, for a long-lasting defined styling.\u003c\/p\u003e","brand":"Professional","offers":[{"title":"Default Title","offer_id":46687615746372,"sku":"VS9861628374","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/ProfessionalXmodeDualShapeGelInMousseDefinizioneESostegnoPerCapelliTenutaMedia300ml.jpg?v=1741863932"},{"product_id":"koster-energy-bubble-foam-mousse-cremosa-e-condizionante-per-capelli-300-ml","title":"\n\nKoster Energy Bubble Foam Creamy Conditioning Hair Mousse 300 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eKoster Energy Bubble Foam Mousse\u003c\/strong\u003e gives vitality and shine to hairstyles, strengthening hair and providing intense nourishing and conditioning action. 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Suitable for all hair types.\u003c\/p\u003e","brand":"Intercosmo","offers":[{"title":"Default Title","offer_id":46687623610692,"sku":"VS9895270740","price":3.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Intercosmo-Gel-Effetto-Bagnato-Fissaggio-Naturale-3-In-1-2-150-ml-scaled.jpg?v=1685534917"},{"product_id":"edelstein-xflex-shape-oil-fluido-modellante-protettivo-per-capelli-250-ml","title":"\n\nStone Xflex Shape Oil Modeling Protective Fluid for Hair 250 ml.","description":"\n\u003cp\u003eThe \u003cstrong\u003eModeling Fluid\u003c\/strong\u003e gives body and protection to the hair, leaving them extremely soft and flexible. 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