{"title":"Biogen Hair Care","description":"\u003cp\u003eThe \u003cstrong\u003eBiogen hair line\u003c\/strong\u003e offers a range of treatments formulated with up to 95% naturally derived ingredients, designed to address specific needs: from oily scalp to dry and damaged hair, to treated hair that requires more intensive care. Choosing the right product means first understanding your hair type and the result you want to achieve.\u003c\/p\u003e\u003ch3\u003eShampoo: which one to choose based on hair type\u003c\/h3\u003e\u003cp\u003eBiogen offers two shampoos with distinct objectives. The \u003cstrong\u003eBiogen Nourishing Shampoo for Dry and Treated Hair\u003c\/strong\u003e contains vegetable oils and soy proteins: it restructures the hair fiber without weighing it down, making it ideal for those who color or bleach their hair frequently or for those with naturally dry and dull hair. The \u003cstrong\u003eBiogen Purifying Shampoo for Mixed and Oily Hair\u003c\/strong\u003e, on the other hand, acts on the scalp with an active vegetable complex that removes excess sebum, impurities and product residue, restoring lightness and volume without irritating the scalp. Both are suitable for frequent use.\u003c\/p\u003e\u003ch3\u003eLeave-on and rinse-off treatments: masks and conditioners compared\u003c\/h3\u003e\u003cp\u003eFor a deeper action, the routine is completed with specific treatments:\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eBiogen Concentrated Nourishing Mask\u003c\/strong\u003e: Supreme System formula enriched with jojoba oil and argan oil. It acts deeply on the hair fiber, reduces breakage and split ends and restores softness and shine to very dry or chemically or heat-damaged hair.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eBiogen Extra Delicate Hydrating Treatment Conditioner\u003c\/strong\u003e: designed for fragile, sensitive or stressed hair. The Soft Care formula with minerals and silk proteins hydrates without weighing down, helps detangle and soothes the scalp. Also suitable for those with fine hair that tends to go flat.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eThe main difference between the two lies in intensity: the mask offers concentrated nourishment to be used once or twice a week, while the conditioner is designed for daily use as the final step of cleansing.\u003c\/p\u003e\u003ch3\u003eFinishing: liquid crystals with argan oil\u003c\/h3\u003e\u003cp\u003eThe \u003cstrong\u003eBiogen Liquid Crystals with Argan Oil\u003c\/strong\u003e complete the routine with a luminous and anti-frizz finish. Suitable for all hair types, they are applied to dry or wet lengths to discipline, soften and give brilliant reflections. They do not grease or weigh down, making them particularly useful for those who want to combat the frizz effect from humidity or bring life back to dull and lackluster hair.\u003c\/p\u003e\u003ch3\u003eHow to build a custom Biogen routine\u003c\/h3\u003e\u003cp\u003eChoosing is simpler starting from the main need:\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eDry, colored hair or with split ends\u003c\/strong\u003e: nourishing shampoo + concentrated mask, with liquid crystals as finishing.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eMixed hair or with oily roots and dry lengths\u003c\/strong\u003e: purifying shampoo + extra delicate conditioner on the lengths, avoiding the scalp.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eFine and sensitive hair\u003c\/strong\u003e: nourishing shampoo at low frequency or purifying if the scalp tends to have impurities, combined with hydrating conditioner to not overload the fiber.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eFor all types\u003c\/strong\u003e: argan liquid crystals as a final touch for immediate shine.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eThe Biogen range fits naturally into complete hair care. Those who wish to deepen their routine can also explore the categories dedicated to treatments for damaged hair, leave-in products and hair oils, to further personalize their daily care.\u003c\/p\u003e","products":[{"product_id":"biogen-maschera-concentrata-trattamento-nutriente-per-capelli-200-ml","title":"\n\nBiogen Concentrated Mask Nourishing Treatment for Hair 200 ml ","description":"\n\u003cp\u003eThe \u003cstrong\u003eBiogen Concentrated Nutrient Mask\u003c\/strong\u003e moisturizes and repairs dry, treated and damaged hair. The formula enriched with Jojoba Oil and Argan Oil makes them instantly softer and more shiny, from the first applications.\u003c\/p\u003e\n\u003cp\u003eApply to damp hair and rinse. For optimal results, use in combination with the \u003cem\u003eBiogen Nutrient Treatment Shampoo.\u003c\/em\u003e\u003c\/p\u003e","brand":"Biogen","offers":[{"title":"Default Title","offer_id":46687792595268,"sku":"VS0161252666","price":6.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Biogen-Maschera-Concentrata-Trattamento-Nutriente-Per-Capelli-200-ml-scaled.jpg?v=1685538081"},{"product_id":"biogen-shampoo-purificante-per-capelli-misti-e-grassi-250-ml","title":"\n\nBiogen Purifying Shampoo for Mixed and Oily Hair 250 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eBiogen Purifying Shampoo\u003c\/strong\u003e effectively purifies the scalp, eliminating excess sebum and protecting it from impurities. Enriched with nettle extract, this formula provides a professional treatment.\u003c\/p\u003e\n\u003cp\u003eFor a professional treatment, use in combination with the \u003cem\u003eampoule treatment.\u003c\/em\u003e\u003c\/p\u003e","brand":"Biogen","offers":[{"title":"Default Title","offer_id":46687792988484,"sku":"VS0164280852","price":5.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Biogen-Shampoo-Purificante-Per-Capelli-Misti-E-Grassi-250-ml-scaled.jpg?v=1685538085"},{"product_id":"biogen-balsamo-idratante-per-capelli-trattamento-extra-delicato-200-ml","title":"\n\n\"Biogen Moisturizing Balsam for Hair Extra Gentle Treatment 200 ml\"","description":" \u003cp\u003eThe \u003cstrong\u003eH\u003c\/strong\u003e\u003cstrong\u003eydrating Balm \u003c\/strong\u003eBiogen keeps hair hydrated, soft and easy to comb through. Enriched with Jojoba Oil, Silk Proteins and Provitamin A.\u003c\/p\u003e\n\u003cp\u003eSuitable for frequent use. For a professional result, use in combination with the \u003cem\u003eExtra Gentle Treatment Shampoo.\u003c\/em\u003e\u003c\/p\u003e","brand":"Biogen","offers":[{"title":"Default Title","offer_id":46687793283396,"sku":"VS0164286378","price":5.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Biogen-Balsamo-Idratante-Per-Capelli-Trattamento-Extra-Delicato-200-ml-scaled.jpg?v=1685538088"}],"url":"https:\/\/shop.vanitystock.com\/en-gb\/collections\/biogen-hair-care.oembed","provider":"VanityStock.com","version":"1.0","type":"link"}