{"title":"Permanent Wave for Hair","description":"\u003cp\u003eThe \u003cstrong\u003ehair permanent wave\u003c\/strong\u003e returns as a protagonist in professional salons, responding to the contemporary trend of conscious texture: curls, waves and defined volume no longer imposed, but shaped while respecting the natural structure of the fiber. This collection brings together waving liquids, permanent emulsions, neutralizers and dedicated accessories, designed to meet the needs of hairdressers and professionals seeking controlled and lasting results on every hair type.\u003c\/p\u003e\n\n\u003ch3\u003eWaving formulas for every hair type\u003c\/h3\u003e\n\u003cp\u003eOne of the most relevant aspects of this selection is the variety of formulas, calibrated to different hair characteristics. Whether it is hard and difficult natural hair, fine and thin hair or already colored and sensitized hair, each product responds to a specific need:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong\u003eNatural and resistant hair\u003c\/strong\u003e: active formula liquids like Volhair Academy N°0 and Wella Creatine Wave N and Curl N emulsions act in depth to redesign the hair structure even where the fiber offers greater resistance.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eColored and sensitized hair\u003c\/strong\u003e: Wella Creatine Wave C and Curl C emulsions, L'Oréal Dulcia Advanced line and Professional Liquido Permanente 2 are formulated to respect already treated fibers, reducing the risk of additional stress.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eFine and thin hair\u003c\/strong\u003e: Volhair Academy N°2 offers gentle yet effective action, preserving lightness and natural movement.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eHighly sensitized hair\u003c\/strong\u003e: L'Oréal Dulcia Advanced 3 is designed for particularly fragile hair that requires maximum caution during the waving treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eNeutralizers and setting: the step that makes the difference\u003c\/h3\u003e\n\u003cp\u003eA \u003cstrong\u003eprofessional permanent wave\u003c\/strong\u003e treatment does not end with the waving lotion: the neutralizer is the step that stabilizes the new shape and determines the duration and definition of the final result. The collection includes a complete range of fixing products:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaxima Fix Wave Neutralizer, paired with Natural Wave for a coordinated system\u003c\/li\u003e\n  \u003cli\u003eWella Curl and Wave Neutralizer, designed to complete the Creatine emulsions of the same line\u003c\/li\u003e\n  \u003cli\u003eProfessional Fissaggio Neutralizzante Cosmetico in 1000 ml format, ideal for intensive salon use\u003c\/li\u003e\n  \u003cli\u003eKoster Wave Up Neutralizzante Cosmetico Fissaggio, another professional high-performance solution\u003c\/li\u003e\n  \u003cli\u003eVolhair Academy Neutralizer with Vegetable Proteins, with nutritive benefit during the setting phase\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eScalp protection and care during treatment\u003c\/h3\u003e\n\u003cp\u003eIn the context of contemporary beauty, attention to the scalp and comfort during chemical treatments are not optional. The collection includes fundamental support products for a complete professional protocol:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong\u003eWella Service Pre-Guard Scalp Protective\u003c\/strong\u003e: to be applied before treatment to protect the most sensitive areas\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eVolhair Academy Crema Epidermica Protettiva\u003c\/strong\u003e: scalp barrier during waving liquid application\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eMaxima Vital Ker Detox \u0026 Relief Lozione Lenitiva\u003c\/strong\u003e: post-permanent treatment to soothe irritated scalp and restore comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProfessional accessories for precise application\u003c\/h3\u003e\n\u003cp\u003eThe success of a permanent wave also depends on the technique and tools used. Among the accessories included in the collection:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eXanitalia Dripper for uniform and waste-free application of waving liquid\u003c\/li\u003e\n  \u003cli\u003ePermanent sponge for optimal product absorption\u003c\/li\u003e\n  \u003cli\u003ePegasus tail comb for precise strand subdivision\u003c\/li\u003e\n  \u003cli\u003eRound and flat elastic bands for permanent wave (packs of 50 pieces), moisture resistant and suitable for fixing rollers\u003c\/li\u003e\n  \u003cli\u003ePermanent wave pad to protect the perimeter areas of the face during treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHair permanent wave, far from the artificial results of the past, fits today into the trend towards authentic and personal aesthetics: soft waves, natural curls and managed volume are among the most sought-after looks in contemporary salons. Combining the products from this collection with a correct maintenance routine — also exploring the categories dedicated to restructuring treatments, hair masks and nourishing conditioners — guarantees visually current results and healthy hair over time.\u003c\/p\u003e","products":[{"product_id":"volhair-academy-line-liquido-permanente-n-2-per-capelli-fini-e-sottili-500-ml","title":"\n\nVolhair Academy Line Liquid Permanent N°2 for Fine and Thin Hair 500 ml","description":"\n\u003cdiv class=\"wd-single-tabs wd-wpb wd-rs-637272e7a88b8 vc_custom_1668444917274\"\u003e\n  \u003cdiv class=\"woocommerce-tabs wc-tabs-wrapper\"\u003e\n    \u003cdiv id=\"tab-description\" class=\"woocommerce-Tabs-panel panel entry-content wc-tab woocommerce-Tabs-panel--description\" role=\"tabpanel\" aria-labelledby=\"tab-title-description\" data-accordion-index=\"description\"\u003e\n      \u003cp\u003e\u003cstrong\u003eVolhair Academy Liquido Permanente Line N°2 for Fine and Thin Hair 500 ml \u003c\/strong\u003eis recommended for hair with little volume and thickness.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Volhair","offers":[{"title":"Default Title","offer_id":46687406195012,"sku":"VS8327794710","price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Volhair-Academy-Line-Liquido-Permanente-N_C2_B02-Per-Capelli-Fini-E-Sottili-500-ml-scaled.jpg?v=1685531654"},{"product_id":"maxima-fix-wave-neutralizzante-per-capelli-1000-ml","title":"\n\nMaxima Fix Wave Neutralizing Hair Treatment 1000 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eNeutralizing Maxima Fix Wave\u003c\/strong\u003e rebalances the hair fiber, curling the hair and increasing its elasticity and fullness.\u003c\/p\u003e\n\u003cp\u003eSpecifically designed for the Natural Waves permanent.\u003c\/p\u003e","brand":"Maxima Professional","offers":[{"title":"Default Title","offer_id":46687869403460,"sku":"VS0319088970","price":7.13,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Maxima-Fix-Wave-Neutralizzante-Per-Capelli-1000-ml-scaled.jpg?v=1685539120"},{"product_id":"maxima-natural-wave-permanente-per-capelli-250-ml","title":"\n\nMaxima Natural Wave Permanent For Hair 250 ml","description":"\u003cp\u003eThis \u003cstrong\u003ePermanente Natural Wave Maxima\u003c\/strong\u003e acts naturally on the hair structure, protecting it from external agents and making it stronger and more elastic.\u003c\/p\u003e\n\u003cp\u003eUse in combination with \u003cem\u003eFix Wave Maxima\u003c\/em\u003e for optimal results.\u003c\/p\u003e","brand":"Maxima Professional","offers":[{"title":"2 Capelli Trattati","offer_id":46687870484804,"sku":"VS6290531645","price":11.25,"currency_code":"EUR","in_stock":true},{"title":"1 Capelli Naturali","offer_id":46687870517572,"sku":"VS6290532527","price":11.25,"currency_code":"EUR","in_stock":true},{"title":"0 Capelli Resistenti","offer_id":46687870550340,"sku":"VS6290533435","price":11.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Maxima-Natural-Wave-Permanente-Per-Capelli-trattati-scaled.jpg?v=1685539150"},{"product_id":"pegasus-pettine-a-coda-per-capelli-105-8-5-gt2","title":"\n\nPegasus Hair Comb with Cutting Blade 105\/8.5 GT2","description":"\n\u003cp\u003eThe \u003cstrong\u003ePegasus 105\/8.5 Hair Detangling Comb\u003c\/strong\u003e is a flexible and highly durable comb with teeth carefully handcrafted to be gentle on the scalp.\u003c\/p\u003e\n\u003cp\u003eMade of ebonite.\u003c\/p\u003e","brand":"Pegasus","offers":[{"title":"Default Title","offer_id":46687938773316,"sku":"VS0538438945","price":4.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Pegasus-Pettine-A-Coda-Per-Capelli-105-85-GT2.jpg?v=1685540465"},{"product_id":"loreal-dulcia-advanced-tonique-2-t-permanente-per-capelli-sensibilizzati-75-ml","title":"\n\nL'Oréal Dulcia Advanced Tonique 2 T - Permanent for Sensitive Hair 75 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eL'Oréal Dulcia Advanced Tonique Permanent for Sensitive Hair \u003c\/strong\u003emakes hair curly, soft and defined, protecting it from further stress and ensuring strong hold. Enriched with Ionene G formula.\u003c\/p\u003e","brand":"L'Oreal Professional","offers":[{"title":"Default Title","offer_id":46687970165060,"sku":"VS0666319692","price":6.67,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/DSCN4140.jpg?v=1685541118"},{"product_id":"loreal-dulcia-advanced-tonique-1-permanente-capelli-naturali-75-ml","title":"\n\n The L'Oréal Dulcia Advanced Tonique 1 - Natural Hair Perm 75 ml.","description":"\n\u003cp\u003eThe \u003cstrong\u003ePermanente L'Oréal Dulcia Advanced Tonique 1\u003c\/strong\u003e makes curly hair soft and defined, protecting them from additional stress and ensuring strong hold. Formula enriched with Ionene G.\u003c\/p\u003e","brand":"L'Oreal Professional","offers":[{"title":"Default Title","offer_id":46687970197828,"sku":"VS0666323110","price":6.67,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/DSCN4141.jpg?v=1685541119"},{"product_id":"elastici-per-permanente-piatti-50-pz","title":"Flat Perm Rods 50 pcs","description":"\u003cp\u003eFlat perm elastics offer a larger contact surface to distribute pressure more evenly on curlers. Ideal for professional treatments, they ensure a stable and comfortable hold for the client.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlat design for greater stability\u003c\/li\u003e\n\u003cli\u003eFlexible, water and heat resistant\u003c\/li\u003e\n\u003cli\u003ePractical and quick to use\u003c\/li\u003e\n\u003cli\u003ePack of 50 pieces\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No Brand","offers":[{"title":"Default Title","offer_id":46687990972740,"sku":"VS6524915405","price":1.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/IMG_9093.jpg?v=1685541579"},{"product_id":"xanitalia-gocciolatoio-per-permanente","title":"Xanitalia Drip Tray For Permanent","description":"The Xanitalia permanent applicator is a practical and precise tool, designed for the controlled application of waving liquid during perm treatments. Its ergonomic shape allows for even application, avoiding waste and spills, ensuring comfort for both the operator and the client.\n\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional tool for perm\u003c\/li\u003e\n  \u003cli\u003ePrecise dosing and no waste\u003c\/li\u003e\n  \u003cli\u003eEasy to use and clean\u003c\/li\u003e\n  \u003cli\u003eDurable plastic material\u003c\/li\u003e\n  \u003cli\u003eIdeal for salon use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Xanitalia","offers":[{"title":"Default Title","offer_id":46687991005508,"sku":"VS0750433613","price":2.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/5580.jpg?v=1685541581"},{"product_id":"elastici-per-permanente-rotondi-50pz","title":"Round Perm Elastics - 50pcs","description":"Round perm elastics are ideal for securely holding curlers during waving treatments. Made from durable elastic material, they ensure a firm grip without damaging the hair. Pack of 50 pieces, perfect for professional use.\n\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRound shape – even grip\u003c\/li\u003e\n  \u003cli\u003eElastic material, moisture resistant\u003c\/li\u003e\n  \u003cli\u003eEasy to apply and remove\u003c\/li\u003e\n  \u003cli\u003ePack of 50 pieces\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"No Brand","offers":[{"title":"Default Title","offer_id":46687991038276,"sku":"VS6535050107","price":1.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/IMG_9094.jpg?v=1685541581"},{"product_id":"tampone-per-permanente","title":"\n\nPermanent Wave Pad","description":"\n\u003cp\u003ePermanent Toner.\u003c\/p\u003e","brand":"No Brand","offers":[{"title":"Default Title","offer_id":46687991267652,"sku":"VS6525613390","price":1.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/IMG_9086.jpg?v=1685541583"},{"product_id":"wella-curl-e-wave-fissaggio-1000-ml","title":"\n\nWella Curl E Wave Fixing 1000 ml","description":"\u003cp\u003eQuesto fissaggio della marca Wella aiuta a mantenere l'effetto desiderato delle onde per un periodo più lungo, lasciando i capelli morbidi e lucenti.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWella Wave It Fixative\u003c\/strong\u003e is a specific product designed to neutralize chemically created waves.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis fixative from the Wella brand helps maintain the desired wave effect for a longer period of time, leaving the hair soft and shiny. \u003c\/p\u003e","brand":"Wella Professional","offers":[{"title":"Default Title","offer_id":46688006734148,"sku":"VS0782198124","price":22.35,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/WellaProfessionalsCurl_WaveNeutralizer.png?v=1764008890"},{"product_id":"wella-service-pre-guard-protettivo-cute-75-ml","title":"Wella Service Pre - Guard Protective Scalp 75 ml","description":"\u003cp\u003eWella Service Pre-Guard is a protective barrier cream to be applied to the scalp before technical services such as coloring, bleaching, or perming. It protects the skin from possible irritations or stains, keeping it hydrated and soothed.\u003c\/p\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProtects the skin during technical services\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply directly to the contour of the scalp before the technical treatment. Do not rinse. For external use.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Paraffinum Liquidum, Cera Alba (Beeswax), Parfum (Fragrance), etc.\u003c\/p\u003e","brand":"Wella Professional","offers":[{"title":"Default Title","offer_id":46688007029060,"sku":"VS0784770491","price":9.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/SERVICE-SKIN-PROTECTION-CREAM-75_d.png?v=1685541821"},{"product_id":"volhair-academy-line-neutralizzante-alle-proteine-vegetali-1000-ml","title":"Volhair Academy Line Neutralizing With Plant Proteins 1000 ml","description":"The Neutralizer Volhair Academy Line with Vegetable Proteins is formulated to effectively set the perm, helping to restore the hair's balance after the treatment. Vegetable proteins help strengthen the hair fiber and preserve the natural elasticity and shine of the hair.\n\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes and stabilizes the shape after perming\u003c\/li\u003e\n  \u003cli\u003eEnriched with restructuring vegetable proteins\u003c\/li\u003e\n  \u003cli\u003eHelps maintain the health and shine of the hair\u003c\/li\u003e\n  \u003cli\u003eIndicated for professional use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to hair after rinsing the waving lotion. Leave on according to technical instructions, then rinse thoroughly.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Hydrogen Peroxide, Hydrolyzed Vegetable Protein, Parfum (Fragrance), etc.\u003c\/p\u003e","brand":"Volhair","offers":[{"title":"Default Title","offer_id":46688007094596,"sku":"VS0784776184","price":5.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Volhair-Academy-Line-Neutralizzante-Alle-Proteine-Vegetali-1000-ml-scaled.jpg?v=1685541823"},{"product_id":"volhair-academy-line-liquido-permanente-n-0-per-capelli-naturali-duri-e-difficili-500-ml","title":"Volhair Academy Permanent Liquid N°0 For Hard And Difficult Natural Hair 500 ml","description":"The permanent liquid Volhair N°0 is formulated for natural, coarse, and difficult-to-treat hair. It ensures an effective and long-lasting perm, providing elasticity and definition to the most resistant hair without compromising the hair structure.\n\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for natural and resistant hair\u003c\/li\u003e\n  \u003cli\u003eIntense and controlled waving action\u003c\/li\u003e\n  \u003cli\u003eEnriched formula for protection and definition\u003c\/li\u003e\n  \u003cli\u003e500 ml format\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to hair rolled in curlers. Leave on according to the indicated time. Rinse and proceed with the neutralizer.\u003c\/p\u003e\n\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eStable waving even on difficult hair\u003c\/li\u003e\n  \u003cli\u003eElastic and defined hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Volhair","offers":[{"title":"Default Title","offer_id":46688007455044,"sku":"VS0786711873","price":6.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Volhair-Academy-Liquido-Permanente-Per-Capelli-Naturali-Duri-E-Difficili-500-ml-scaled.jpg?v=1685541834"},{"product_id":"volhair-academy-crema-epidermica-protettiva-150-ml","title":"\n\nVolhair Academy Protective Epidermal Cream 150 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eVolhair Academy Protective Epidermal Cream\u003c\/strong\u003e protects the skin from dyes, perms, and bleaching treatments, leaving the hair soft and hydrated. Enriched with Proteins and Treatment Components.\u003c\/p\u003e","brand":"Volhair","offers":[{"title":"Default Title","offer_id":46688021905732,"sku":"VS0822997460","price":5.13,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Volhair-Academy-Crema-Epidermica-Protettiva-150-ml-1-scaled.jpg?v=1685542228"},{"product_id":"professional-fissaggio-neutralizzante-cosmetico-1000-ml","title":"\n\nProfessional Neutralizing Cosmetic Fixative 1000 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eProfessional Cosmetic Neutralizer\u003c\/strong\u003e guarantees instant fixation of perms.\u003cbr\u003e\nSuitable for all hair types.\u003c\/p\u003e ","brand":"Professional","offers":[{"title":"Default Title","offer_id":46688024133956,"sku":"VS0829999533","price":10.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/professional_fissaggio.png?v=1685542251"},{"product_id":"dulcia-advanced-3-permanente-capelli-molto-sensibilizzati-75-ml","title":"\n\nL'Oréal Dulcia Advanced 3 Permanent for Very Sensitized Hair 75 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eL’Oréal Dulcia Advanced 3 Permanent for Very Sensitized Hair \u003c\/strong\u003ecreates curly, soft and defined hair, protecting them from further stress and ensuring strong hold. 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