{"title":"Hair","description":"\u003cp\u003eHair \u003cstrong\u003ecare\u003c\/strong\u003e requires different products depending on structure, chemical treatment and objective: with over 2700 references, this collection covers every stage of the journey, from professional color to daily care, from styling to hair fiber reconstruction. Whether you're looking for permanent coloring for complete coverage of gray hair or a hydrating shampoo for daily use, you'll find a concrete and targeted solution here.\u003c\/p\u003e\u003ch3\u003eColoring: permanent, semi-permanent and ammonia-free\u003c\/h3\u003e\u003cp\u003eThe heart of the collection is \u003cstrong\u003eprofessional coloring\u003c\/strong\u003e, available in formulas designed for different needs. Those seeking intensity and long-lasting results can opt for permanent colors like Alfaparf Yellow or Wella Koleston Perfect Me+, enriched with argan oil and proteins to protect the fiber during the process. Those preferring a gentler approach will find ammonia-free options like Wella Color Touch and NHP Permanent Color Cream, ideal for those wanting vibrant results while reducing impact on hair structure. For those desiring brightness without long-term commitment, Wella Shinefinity offers semi-permanent coloring that smooths cuticles and gives iridescent and brilliant color.\u003c\/p\u003e\u003cul\u003e\u003cli\u003ePermanent colors for complete coverage of gray hair\u003c\/li\u003e\u003cli\u003eAmmonia-free formulas for sensitive or frequently treated hair\u003c\/li\u003e\u003cli\u003eSemi-permanent coloring for brightness and highlights\u003c\/li\u003e\u003cli\u003eProfessional oxidizing emulsion for color activation\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eRestructuring treatments and intensive masks\u003c\/h3\u003e\u003cp\u003eColored, bleached or externally stressed hair needs targeted treatments. The collection includes \u003cstrong\u003erestructuring masks\u003c\/strong\u003e in generous formats like Vitael in 1000 ml format and Maxima Life Therapy with collagen in 500 ml, designed for professional use or for those wanting intensive treatments at home. The botox effect of Edelstein Keratin Structure — available in both shampoo and mask — works on elasticity and fiber strength, restoring body and uniformity even to the most damaged hair.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eCollagen masks for damaged and broken hair\u003c\/li\u003e\u003cli\u003eKeratin botox effect treatments for strength and elasticity\u003c\/li\u003e\u003cli\u003eKeratin fluids and serums for daily protection\u003c\/li\u003e\u003cli\u003eExpress smoothing treatments for rebellious or frizzy hair\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eShampoos and cleansers for every need\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eShampoos\u003c\/strong\u003e in the collection cover distinct needs: Vitael Hydrating Shampoo is formulated for frequent use without weighing down, while Vitael Restructuring Shampoo and Maxima Life Therapy Reconstruction Shampoo are specifically designed for dry, damaged or chemically treated hair. 1000 ml formats ensure extended supply, suitable for both salon and continuous home use.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eHydrating shampoo for daily use without heaviness\u003c\/li\u003e\u003cli\u003eRestructuring shampoo for dry and treated hair\u003c\/li\u003e\u003cli\u003eKeratin shampoo botox effect for fiber reconstruction\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eStyling: from hairsprays to volumizing powders\u003c\/h3\u003e\u003cp\u003eTo complete the look, the styling section offers solutions for every finish type. Enery and HC Energy eco-friendly gas-free hairsprays guarantee extra strong hold without aggressive propellants, in a practical and long-lasting 400 ml format. Slick Gorilla Hair Styling Powder is the choice for those seeking volume and texture without heavy effect, ideal for fine hair. HC Energy strong-hold foam is instead perfect for defining curls or waves.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eEco-friendly gas-free hairsprays with extra strong hold\u003c\/li\u003e\u003cli\u003eVolumizing powder for fine and thin hair\u003c\/li\u003e\u003cli\u003eStyling foams for defined curls and waves\u003c\/li\u003e\u003cli\u003eMulti-purpose cream spray with keratin and argan oil\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eAccessories and professional tools\u003c\/h3\u003e\u003cp\u003eHair care is not limited to treatment products. The collection also includes tools such as the Eti Stratos 390 Super Light professional hairdryer, Olivia Garden brushes — from the portable detangling version to the 5-piece Nano Thermic set — and the Artero One professional scissor set for cutting and thinning. Rewo extensions with keratin in natural hair from 55\/60 cm complete an offering designed for those wanting to manage length and volume with reliable tools.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eLight and powerful professional hairdryers\u003c\/li\u003e\u003cli\u003eThermal and detangling brushes for every length\u003c\/li\u003e\u003cli\u003eProfessional cutting and thinning scissors\u003c\/li\u003e\u003cli\u003eExtensions in natural hair with keratin application\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eThis collection integrates naturally with categories dedicated to \u003cstrong\u003ebody care\u003c\/strong\u003e, treatments for sensitive skin and professional beauty tools, to build a complete routine that starts from the root and reaches the tip.\u003c\/p\u003e","products":[{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-63-ultra-violet-100-ml","title":"Directions Hair Color Semi Permanent Color for Hair 63 Ultra Violet 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Dye 63 Ultra Violet 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy, odorless consistency that does not require mixing components: it is fully ready to use and is safe for hair, lasting 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be lightened as much as possible beforehand. On natural light hair, the dye will only give a slight shade, and on unlightened black hair, it will have no effect.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners can interfere with the dye's fixation and result in a less intense color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eColor lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use sulfate-free, neutral shampoos to prolong the color's lifespan.\u003c\/li\u003e\n\u003cli\u003eDoes not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDirections for use:\u003c\/b\u003e\u003cbr\u003e\nBefore dyeing, wash hair with a balanced pH shampoo and towel dry. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye to a plastic container. Half the volume is enough for short hair, while the entire content is necessary for long hair.\u003cbr\u003e\nWear protective gloves (it is better to choose ones that fit tightly, rather than loose ones that often come with hair dyes). To avoid staining your face and ears, lubricate them with petroleum jelly or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply color to hair, keeping a distance of 3-4 cm from the scalp, and distribute evenly on the ends.\u003cbr\u003e\nStart dyeing the back of the head and make sure hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb hair thoroughly until the dye foams, indicating that the hair has fully absorbed the coloring substances.\u003cbr\u003e\nLighter shades may require a longer brushing time.\u003cbr\u003e\nLeave color on hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer can reduce the time to 15-30 minutes and produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal parts of white vinegar and water, apply to hair and comb, leave on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687244943684,"sku":"VS6966498209","price":5.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-63-Ultra-Violet-100-ml.jpg?v=1685529434"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-64-violet-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 64 Violet 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 64 Violet 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy consistency, odorless and without the need to mix the components: it is completely ready to use, is safe for hair and lasts 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRecommendations for use:\u003c\/strong\u003e\u003cbr\u003e To obtain the brightest color, the hair must first be lightened as much as possible; on natural light hair, dye can only give a slight shade, dyeing unlightened black hair will not give any results.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the fixing of the dye, the color will be less saturated.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to keep the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt is a direct color and does not need oxidation cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe duration of the color is approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eWe recommend using neutral, sulphate-free shampoos to prolong the life of the color.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for Use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e \u003c\/b\u003e Before coloring, wash your hair with a pH-balanced shampoo and pat dry with a towel. The day before dyeing it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye into a plastic container. To dye short hair, half the volume is enough, for long hair you need the entire contents.\u003cbr\u003e Use protective gloves (it's best to choose ones that fit your hands tightly, rather than the usual loose gloves that often come with tints). To avoid staining the skin of your face and ears, lubricate them with petroleum jelly or baby oil. For a more uniform application, it is recommended to use a special brush.\u003cbr\u003e Apply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.\u003cbr\u003e Start coloring the back of the head, make sure the hair is evenly saturated with dye.\u003cbr\u003e After application, comb your hair carefully until the dye has foamed, this will indicate the complete absorption of the coloring substances by the hair.\u003cbr\u003e Lighter shades may require longer brushing.\u003cbr\u003e Leave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e Note that lighter shades require longer exposure times. Using a hair dryer will shorten the time to 15-30 minutes and can produce a brighter, longer-lasting color.\u003cbr\u003e Rinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to your hair and comb it, put the mixture on your hair for 1-2 minutes, then rinse under running water) .\u003cbr\u003e Dry your hair.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687244976452,"sku":"VS4773274756","price":6.38,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-64-Violet-100-ml.jpg?v=1685529435"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-65-wisteria-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 65 Wisteria 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 65 Wisteria 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy consistency, odorless and without the need to mix the components: it is completely ready to use, is safe for hair and lasts 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRecommendations for use:\u003c\/strong\u003e\u003cbr\u003e To obtain the brightest color, the hair must first be lightened as much as possible; on natural light hair, dye can only give a slight shade, dyeing unlightened black hair will not give any results.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the fixing of the dye, the color will be less saturated.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to keep the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct color and does not need oxidation cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe duration of the color is approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eWe recommend using neutral, sulphate-free shampoos to prolong the life of the color.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for Use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e \u003c\/b\u003e Before coloring, wash your hair with a pH-balanced shampoo and pat dry with a towel. The day before dyeing it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye into a plastic container. To dye short hair, half the volume is enough, for long hair you need the entire contents.\u003cbr\u003e Use protective gloves (it's best to choose ones that fit your hands tightly, rather than the usual loose gloves that often come with tints). To avoid staining the skin of your face and ears, lubricate them with petroleum jelly or baby oil. For a more uniform application, it is recommended to use a special brush.\u003cbr\u003e Apply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.\u003cbr\u003e Start coloring the back of the head, make sure the hair is evenly saturated with dye.\u003cbr\u003e After application, comb your hair carefully until the dye has foamed, this will indicate the complete absorption of the coloring substances by the hair.\u003cbr\u003e Lighter shades may require longer brushing.\u003cbr\u003e Leave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e Note that lighter shades require longer exposure times. Using a hair dryer will shorten the time to 15-30 minutes and can produce a brighter, longer-lasting color.\u003cbr\u003e Rinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to your hair and comb it, put the mixture on your hair for 1-2 minutes, then rinse under running water) .\u003cbr\u003e Dry your hair.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245009220,"sku":"VS6969274719","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-65-Wisteria-100-ml.jpg?v=1685529436"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-66-lavender-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 66 Lavender 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 66 Lavender 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy consistency, odorless and without the need to mix the components: it is completely ready to use, is safe for hair and lasts 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRecommendations for use:\u003c\/strong\u003e\u003cbr\u003e To obtain the brightest color, the hair must first be lightened as much as possible; on natural light hair, dye can only give a slight shade, dyeing unlightened black hair will not give any results.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the fixing of the dye, the color will be less saturated.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to keep the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt is a direct color and does not need oxidation cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color duration is approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eWe recommend using neutral, sulphate-free shampoos to prolong the life of the color.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for Use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e \u003c\/b\u003e Before coloring, wash your hair with a pH-balanced shampoo and pat dry with a towel. The day before dyeing it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye into a plastic container. To dye short hair, half the volume is enough, for long hair you need the entire contents.\u003cbr\u003e Use protective gloves (it's best to choose ones that fit your hands tightly, rather than the usual loose gloves that often come with tints). To avoid staining the skin of your face and ears, lubricate them with petroleum jelly or baby oil. For a more uniform application, it is recommended to use a special brush.\u003cbr\u003e Apply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.\u003cbr\u003e Start coloring the back of the head, make sure the hair is evenly saturated with dye.\u003cbr\u003e After application, comb your hair carefully until the dye has foamed, this will indicate the complete absorption of the coloring substances by the hair.\u003cbr\u003e Lighter shades may require longer brushing.\u003cbr\u003e Leave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e Note that lighter shades require longer exposure times. Using a hair dryer will shorten the time to 15-30 minutes and can produce a brighter, longer-lasting color.\u003cbr\u003e Rinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to your hair and comb it, put the mixture on your hair for 1-2 minutes, then rinse under running water) .\u003cbr\u003e Dry your hair.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245074756,"sku":"VS6970394961","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-66-Lavender-100-ml.jpg?v=1685529437"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-67-liliac-100-ml","title":"Directions Hair Color Semi-Permanent Hair Dye 67 Lilac 100 ml","description":"\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Dye 67 Lilac 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy texture, odorless, and no need for mixing components; it's completely ready to use, safe for your hair, and lasts perfectly for 2 to 4 weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUsage tips:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTo achieve the brightest color, your hair should be pre-lightened as much as possible. On naturally light hair, the dye may only provide a slight tint, and it won't have any effect on unbleached black hair.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the dye's fixation, resulting in less saturation of color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eYou can add a small amount of dye to your shampoo to maintain the color for a longer duration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eIt's a direct hair coloring and doesn't require oxidizing cream.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eIt doesn't damage your hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt's recommended to use neutral and sulfate-free shampoos to extend the color's lifespan.\u003c\/li\u003e\n\u003cli\u003eIt doesn't have the power to lighten your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eBefore applying the color, wash your hair with a pH-balanced shampoo and towel-dry it. It's not advisable to use hair conditioners or lotions the day before coloring. Transfer the required amount of dye into a plastic container. Half of the volume is enough for short hair, while long hair will require the entire content.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eUse protective gloves (it's better to choose gloves that fit snugly on your hands rather than the usual loose ones that often come with hair dyes). To prevent staining of the face and ears, apply vaseline or baby oil to them. For a more even application, it's recommended to use a special brush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u0026nbsp;Apply the color to your hair about 3-4 cm away from the scalp and distribute it evenly to the tips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eStart by coloring the back of your head, ensuring that the hair is evenly saturated with the dye.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eAfter application, comb your hair carefully until the dye foams; this indicates the complete absorption of the coloring substances by the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eLighter shades may require a longer brushing time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eLeave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eNote that lighter shades may require longer exposure times. Using a hair dryer can reduce the time to 15-30 minutes and may produce a brighter and longer-lasting color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eRinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal parts white vinegar and water, apply it to your hair and comb it through, leave the mixture on the hair for 1-2 minutes, then rinse it under running water).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eDry your hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245107524,"sku":"VS6971861975","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-67-Liliac-100-ml.jpg?v=1685529438"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-72-slate-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 72 Slate 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 72 Slate 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy consistency, odorless and without the need to mix the components: it is completely ready to use, is safe for hair and lasts 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eRecommendations for use:\u003c\/strong\u003e\u003cbr\u003e\n To obtain the brightest color, the hair must first be lightened as much as possible; on natural light hair, dye can only give a slight shade, dyeing unlightened black hair will not give any results.\u003c\/li\u003e\n\n\u003cli\u003e The use of conditioners interferes with the fixing of the dye, the color will be less saturated.\u003c\/li\u003e\n\n\u003cli\u003e You can add a small amount of dye to your shampoo to keep the color longer.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Get a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\n\u003cli\u003e It is a direct color and does not need oxidation cream.\u003c\/li\u003e\n\n\u003cli\u003e Does not damage hair.\u003c\/li\u003e\n\n\u003cli\u003e The duration of the color is approximately 6-8 washes.\u003c\/li\u003e\n\n\u003cli\u003e We recommend using neutral, sulphate-free shampoos to prolong the life of the color.\u003c\/li\u003e\n\n\u003cli\u003e It does not have the power to lighten hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e \u003cb\u003eInstructions for Use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003e Before coloring, wash your hair with a pH-balanced shampoo and pat dry with a towel. The day before dyeing it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye into a plastic container. To dye short hair, half the volume is enough, for long hair you need the entire contents.\u003cbr\u003e\n Use protective gloves (it's best to choose ones that fit your hands tightly, rather than the usual loose gloves that often come with tints). To avoid staining the skin of your face and ears, lubricate them with petroleum jelly or baby oil. For a more uniform application, it is recommended to use a special brush.\u003cbr\u003e\n Apply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.\u003cbr\u003e\n Start coloring the back of the head, make sure the hair is evenly saturated with dye.\u003cbr\u003e\n After application, comb your hair carefully until the dye has foamed, this will indicate the complete absorption of the coloring substances by the hair.\u003cbr\u003e\n Lighter shades may require longer brushing.\u003cbr\u003e\n Leave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\n Note that lighter shades require longer exposure times. Using a hair dryer will shorten the time to 15-30 minutes and can produce a brighter, longer-lasting color.\u003cbr\u003e\n Rinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to your hair and comb it, put the mixture on your hair for 1-2 minutes, then rinse under running water) .\u003cbr\u003e\n Dry your hair.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245140292,"sku":"VS6973089789","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-72-Slate-100-ml.jpg?v=1685529439"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-73-stormy-grey-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 73 Stormy Gray 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 55 Flamingo Pink 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy consistency, odorless and without the need to mix the components: it is completely ready to use, is safe for hair and lasts 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eRecommendations for use:\u003c\/strong\u003e\u003cbr\u003e\n To obtain the brightest color, the hair must first be lightened as much as possible; on natural light hair, dye can only give a slight shade, dyeing unlightened black hair will not give any results.\u003c\/li\u003e\n\n\u003cli\u003e The use of conditioners interferes with the fixing of the dye, the color will be less saturated.\u003c\/li\u003e\n\n\u003cli\u003e You can add a small amount of dye to your shampoo to keep the color longer.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e It is a direct color and does not need oxidation cream.\u003c\/li\u003e\n\n\u003cli\u003e Does not damage hair.\u003c\/li\u003e\n\n\u003cli\u003e The duration of the color is approximately 6-8 washes.\u003c\/li\u003e\n\n\u003cli\u003e We recommend using neutral, sulphate-free shampoos to prolong the life of the color.\u003c\/li\u003e\n\n\u003cli\u003e It does not have the power to lighten hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e \u003cb\u003eInstructions for Use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003e Before coloring, wash your hair with a pH-balanced shampoo and pat dry with a towel. The day before dyeing it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye into a plastic container. To dye short hair, half the volume is enough, for long hair you need the entire contents.\u003cbr\u003e\n Use protective gloves (it's best to choose ones that fit your hands tightly, rather than the usual loose gloves that often come with tints). To avoid staining the skin of your face and ears, lubricate them with petroleum jelly or baby oil. For a more uniform application, it is recommended to use a special brush.\u003cbr\u003e\n Apply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.\u003cbr\u003e\n Start coloring the back of the head, make sure the hair is evenly saturated with dye.\u003cbr\u003e\n After application, comb your hair carefully until the dye has foamed, this will indicate the complete absorption of the coloring substances by the hair.\u003cbr\u003e\n Lighter shades may require longer brushing.\u003cbr\u003e\n Leave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\n Note that lighter shades require longer exposure times. Using a hair dryer will shorten the time to 15-30 minutes and can produce a brighter, longer-lasting color.\u003cbr\u003e\n Rinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to your hair and comb it, put the mixture on your hair for 1-2 minutes, then rinse under running water) .\u003cbr\u003e\n Dry your hair.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245205828,"sku":"VS6974289365","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-73-Stormy-Grey-100-ml.jpg?v=1685529440"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-74-ebony-100-ml","title":"Directions Hair Color Semi Permanent Color for Hair 74 Ebony 100 ml","description":"\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e\nAcqua, Ceterearylalcohol, Laurylsulfates, Cetereareth-20, Benzoato di sodio, Acido citrico, Metabisulfito di sodio, MPB, Sale di Orotico, Propilenglicole, CI 42520, CI 12719, CI 12251, CI 12250, CI 56059, CI 48051.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNota bene\u003c\/strong\u003e: In base alle specifiche delle Condizioni di Diritto Civile, il prodotto non rappresenta una tintura per capelli, è una tinta diretta, non deve essere usata come colorante per uso alimentare.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDirections Hair Colour Semi Permanent for Hair 74 Ebony 100ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy texture, odourless and does not require mixing components: it is completely ready to use, it is safe for the hair and lasts perfectly from 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the most vibrant color, hair should be pre-lightened as much as possible; on naturally light hair, the dye may only give a slight tint, dyeing unbleached black hair will not produce any result.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the dye's fixation, resulting in a less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt is a direct dye and does not require oxidising cream.\u003c\/li\u003e\n\u003cli\u003eIt doesn't damage the hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eNeutral and sulfate-free shampoos are recommended to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003cbr\u003e\nBefore coloring, wash hair with a pH balanced shampoo and towel dry. It is not advisable to use conditioners or hair lotions the day before dyeing. Transfer the required amount of dye to a plastic container. Half the volume is enough for short hair, the full content is needed for long hair.\u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit tightly on your hands, rather than the usual loose gloves that often come with dyes). To avoid staining the skin on the face and ears, lubricate with Vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair at a distance of 3-4 cm from the scalp and distribute it evenly on the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure that the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb the hair carefully until the dye foams, indicating that the hair has completely absorbed the coloring substances.\u003cbr\u003e\nLighter shades may require longer combing.\u003cbr\u003e\nLeave the dye on the hair for 30-60 minutes or longer depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades may require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can produce a brighter and longer lasting color.\u003cbr\u003e\nRinse hair under running water; for better fixation of the color, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb, leave the mixture on for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e\nWater, Cetearyl Alcohol, Lauryl Sulfates, Ceteareth-20, Sodium Benzoate, Citric Acid, Sodium Metabisulfite, MPB, Orotic Salt, Propylene Glycol, CI 42520, CI 12719, CI 12251, CI 12250, CI 56059, CI 48051.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note\u003c\/strong\u003e: According to the Civil Law specifications, the product does not represent a hair dye, it is a direct dye, and should not be used as a coloring for food use.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245238596,"sku":"VS6975351117","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-74-Ebony-100-ml.jpg?v=1685529441"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-75-white-toner-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 75 White Toner 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 75 White Toner 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy consistency, odorless and without the need to mix the components: it is completely ready to use, is safe for hair and lasts 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRecommendations for use:\u003c\/strong\u003e\u003cbr\u003e To obtain the brightest color, the hair must first be lightened as much as possible; on natural light hair, dye can only give a slight shade, dyeing unlightened black hair will not give any results.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the fixing of the dye, the color will be less saturated.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to keep the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt is a direct color and does not need oxidation cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe duration of the color is approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eWe recommend using neutral, sulphate-free shampoos to prolong the life of the color.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for Use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e \u003c\/b\u003e Before coloring, wash your hair with a pH-balanced shampoo and pat dry with a towel. The day before dyeing it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye into a plastic container. To dye short hair, half the volume is enough, for long hair you need the entire contents.\u003cbr\u003e Use protective gloves (it's best to choose ones that fit your hands tightly, rather than the usual loose gloves that often come with tints). To avoid staining the skin of your face and ears, lubricate them with petroleum jelly or baby oil. For a more uniform application, it is recommended to use a special brush.\u003cbr\u003e Apply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.\u003cbr\u003e Start coloring the back of the head, make sure the hair is evenly saturated with dye.\u003cbr\u003e After application, comb your hair carefully until the dye has foamed, this will indicate the complete absorption of the coloring substances by the hair.\u003cbr\u003e Lighter shades may require longer brushing.\u003cbr\u003e Leave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e Note that lighter shades require longer exposure times. Using a hair dryer will shorten the time to 15-30 minutes and can produce a brighter, longer-lasting color.\u003cbr\u003e Rinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to your hair and comb it, put the mixture on your hair for 1-2 minutes, then rinse under running water) .\u003cbr\u003e Dry your hair.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245271364,"sku":"VS6976663688","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-75-White-Toner-100-ml.jpg?v=1685529442"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-71-silver-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 71 Silver 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 71 Silver 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy consistency, odorless and without the need to mix the components: it is completely ready to use, is safe for hair and lasts 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eRecommendations for use:\u003c\/strong\u003e\u003cbr\u003e\n To obtain the brightest color, the hair must first be lightened as much as possible; on natural light hair, dye can only give a slight shade, dyeing unlightened black hair will not give any results.\u003c\/li\u003e\n\n\u003cli\u003e The use of conditioners interferes with the fixing of the dye, the color will be less saturated.\u003c\/li\u003e\n\n\u003cli\u003e You can add a small amount of dye to your shampoo to keep the color longer.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e It is a direct color and does not need oxidation cream.\u003c\/li\u003e\n\n\u003cli\u003e Does not damage hair.\u003c\/li\u003e\n\n\u003cli\u003e The duration of the color is approximately 6-8 washes.\u003c\/li\u003e\n\n\u003cli\u003e We recommend using neutral, sulphate-free shampoos to prolong the life of the color.\u003c\/li\u003e\n\n\u003cli\u003e It does not have the power to lighten hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e \u003cb\u003eInstructions for Use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003e Before coloring, wash your hair with a pH-balanced shampoo and pat dry with a towel. The day before dyeing it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye into a plastic container. To dye short hair, half the volume is enough, for long hair you need the entire contents.\u003cbr\u003e\n Use protective gloves (it's best to choose ones that fit your hands tightly, rather than the usual loose gloves that often come with tints). To avoid staining the skin of your face and ears, lubricate them with petroleum jelly or baby oil. For a more uniform application, it is recommended to use a special brush.\u003cbr\u003e\n Apply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.\u003cbr\u003e\n Start coloring the back of the head, make sure the hair is evenly saturated with dye.\u003cbr\u003e\n After application, comb your hair carefully until the dye has foamed, this will indicate the complete absorption of the coloring substances by the hair.\u003cbr\u003e\n Lighter shades may require longer brushing.\u003cbr\u003e\n Leave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\n Note that lighter shades require longer exposure times. Using a hair dryer will shorten the time to 15-30 minutes and can produce a brighter, longer-lasting color.\u003cbr\u003e\n Rinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to your hair and comb it, put the mixture on your hair for 1-2 minutes, then rinse under running water) .\u003cbr\u003e\n Dry your hair.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245336900,"sku":"VS6977887203","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-71-Silver-100-ml.jpg?v=1685529443"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-62-plum-100-ml","title":"Directions Hair Color Semi Permanent Color for Hair 62 Plum 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Color 62 Plum 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy texture, odorless and does not require mixing components: it is completely ready to use, safe for hair and can last perfectly for 2-4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e To achieve the brightest color, your hair must first be lightened as much as possible; on natural light hair, the dye may only give a slight tint, and on unbleached black hair, there will be no results.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with fixing the color, resulting in a less saturated shade.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions:\u003c\/b\u003e\u003cbr\u003e Before dyeing, wash your hair with a pH-balanced shampoo and towel dry. Avoid using conditioners or hair lotions the day before coloring. Transfer the desired amount of dye into a plastic container. For short hair, half the volume is sufficient, while for long hair, the entire content is needed.\u003cbr\u003e Use protective gloves (it is better to choose those that fit tightly to your hands, rather than the usual large gloves that often come with hair dyes). To avoid staining your face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e Apply the color to the hair at a distance of 3-4 cm from the scalp and evenly distribute towards the ends.\u003cbr\u003e Start coloring the back of your head, making sure the hair is evenly saturated with dye.\u003cbr\u003e After application, comb your hair thoroughly until the dye foams, indicating that the hair has fully absorbed the coloring substances.\u003cbr\u003e Lighter shades may require longer brushing.\u003cbr\u003e Leave the color on for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e Note that lighter tones require longer exposure times. Using a hair dryer will shorten the time to 15-30 minutes and can result in a brighter and more long-lasting color.\u003cbr\u003e Rinse hair under running water; for better color retention, rinse hair with a vinegar solution (mix equal parts of white vinegar and water, apply to hair, comb through, leave on for 1-2 minutes, then rinse under running water).\u003cbr\u003e Dry hair.\u003c\/p\u003e\n\u003cp\u003e______________________________________________________________________\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245369668,"sku":"VS6979102423","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-62-Plum-100-ml.jpg?v=1685529444"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-61-deep-purple-100-ml","title":"Directions Hair Color Semi Permanent Color For Hair 61 Deep Purple 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent for Hair 61 Deep Purple 100ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy, odorless consistency and no need for mixing components. It is ready to use and safe for hair, lasting 2-4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nFor the brightest color, hair should be lightened as much as possible beforehand. On natural light hair, dye will only give a slight tone, and it won't have any effect on unbleached black hair.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with dye fixation and results in less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your regular shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreate a daring and extreme look with Directions La Riche's fantasy tones.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage hair.\u003c\/li\u003e\n\u003cli\u003eColor lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use sulfate-free, neutral shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions:\u003c\/b\u003e\u003cbr\u003e\nBefore coloring, wash hair with a pH-balanced shampoo and towel dry. It is not recommended to use hair conditioners or lotions the day before coloring. Transfer the desired amount of dye into a plastic container. Half of the volume is enough for short hair, while the whole content is necessary for longer hair.\u003cbr\u003e\nWear protective gloves (it's better to use tight-fitting gloves instead of the usual large ones that come with dyes). To avoid staining skin around the face and ears, apply petroleum jelly or baby oil. For more even application, it is recommended to use a special dye brush.\u003cbr\u003e\nApply the dye to hair, starting 3-4 cm from the scalp, and evenly distribute it to the ends.\u003cbr\u003e\nBegin applying dye to the back of the head, ensuring that hair is evenly saturated with color.\u003cbr\u003e\nAfter application, comb hair thoroughly until the dye foams, indicating that the hair has fully absorbed the dye.\u003cbr\u003e\nLighter shades may require longer combing time.\u003cbr\u003e\nLeave dye on hair for 30-60 minutes or longer, depending on desired intensity.\u003cbr\u003e\nNote that lighter shades may require longer processing time. Using a blow dryer can reduce the time to 15-30 minutes and may result in a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal parts white vinegar and water, apply to hair and comb through, leave on for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245566276,"sku":"VS4774535656","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-61-Deep-Purple-100-ml.jpg?v=1685529446"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-60-antique-mauve-100-ml","title":"Directions Hair Color Semi-Permanent Color for Hair 60 Antique Mauve 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Dye 60 Antique Mauve 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair color with a creamy, odorless consistency that does not require mixing components: it is ready to use and safe for hair, lasting perfectly for 2-4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n    \u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\n    To achieve the brightest color, hair should be pre-lightened as much as possible; on light natural hair, the dye may only give a slight tint, while dyeing unbleached black hair will not produce any results.\u003c\/li\u003e\n  \u003cli\u003eUsing conditioners can interfere with the color's fixation, resulting in less saturated color.\u003c\/li\u003e\n  \u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n  \u003cli\u003eIt is a direct dye and does not require developer cream.\u003c\/li\u003e\n  \u003cli\u003eIt does not damage hair.\u003c\/li\u003e\n  \u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n  \u003cli\u003eIt is recommended to use neutral, sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n  \u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003ePrior to coloring, wash hair with a pH-balanced shampoo and towel-dry. Avoid using conditioners or lotions on hair the day before coloring. Transfer the desired amount of dye to a plastic container. Half of the volume will suffice for short hair, while the entire contents may be needed for longer hair.\u003cbr\u003e\nWear protective gloves (it is better to choose ones that fit tightly on your hands rather than the usual loose ones that often come with hair dye). To prevent staining the skin on your face and ears, lubricate them with petroleum jelly or baby oil. For more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair, staying about 3-4 cm away from the scalp, and evenly spread it out to the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure hair is evenly saturated with the dye.\u003cbr\u003e\nAfter application, comb hair thoroughly until the dye becomes foamy, indicating complete absorption of the coloring substances by the hair.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on hair for 30-60 minutes or longer, depending on desired intensity.\u003cbr\u003e\nNote that lighter shades may require longer processing times. Using a hairdryer will reduce the time to 15-30 minutes and may result in a brighter, longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal parts of white vinegar and water, apply to hair and comb it through, leave the mixture on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687245828420,"sku":"VS6981547526","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-60-Antique-Mauve-100-ml.jpg?v=1685529446"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-55-flamingo-pink-100-ml","title":"Directions Hair Color Semi Permanent Color for Hair 55 Flamingo Pink 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Dye 55 Flamingo Pink 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy consistency, odorless and no need to mix components: it is ready to use, safe for hair and lasts for 2-4 weeks perfectly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eUsage tips:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair must be pre-lightened as much as possible; on natural light hair, the dye may only give a slight shade, dyeing unbleached black hair will not give any results.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe use of conditioners interferes with the fixation of the dye, the color will be less saturated.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCharacteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAchieve a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt is a direct dye and does not need an oxidizing cream.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDoes not damage hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe color duration is about 6-8 washes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color duration.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDo not have the power to lighten hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBefore coloring, wash hair with a pH balanced shampoo and towel dry. The day before dyeing, it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye to a plastic container. For short hair, half the volume is enough, for long hair the whole content is necessary.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWear protective gloves (it is better to choose those that fit tightly to your hands, rather than the usual wide gloves that often come with dyes). To prevent staining of the skin on face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the tips.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eStart coloring from the back of the head, making sure the hair is evenly saturated with dye.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAfter application, comb the hair thoroughly until the dye foams, indicating the complete absorption of the coloring substances by the hair.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLighter shades may require longer brushing.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeave the dye on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eNote that lighter shades may require longer exposure times. The use of a hairdryer will reduce the time to 15-30 minutes and may produce a brighter and longer-lasting color.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003c","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687246156100,"sku":"VS6989016767","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/La-Riche-Directions-Semi-Permanente-Pflegende-Haarfarbe-flamingo-pink.png?v=1781628390"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-54-carnation-pink-100-ml","title":"Directions Hair Color Semi-Permanent Hair Dye 54 Carnation Pink 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 54 Carnation Pink 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy texture, no odor, and no need to mix components: it is ready to use, safe for hair, and lasts perfectly for 2-4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair must be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, dyeing unbleached black hair will not result in any change.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the fixing of the color, resulting in a less intense result.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with La Riche Directions' fantasy tones.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage the hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash your hair with a pH balanced shampoo and towel dry. It is not recommended to use conditioners or hair lotions on the day before coloring. Transfer the desired amount of dye into a plastic container. Half of the volume is enough for short hair, while the whole container is necessary for longer hair.\u003cbr\u003e\nUse protective gloves (it is better to choose the ones that fit tightly to your hands, rather than the usual large gloves that often come with dyes). To avoid staining the skin on your face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair at a distance of 3-4 cm from the scalp and distribute it evenly on the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure that the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb your hair carefully until the dye foams, indicating that the hair has fully absorbed the coloring substances.\u003cbr\u003e\nLighter shades may require a longer combing time.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nPlease note that lighter shades may require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb, leave on for 1-2 minutes, then rinse with running water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687246221636,"sku":"VS6990063536","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-54-Carnation-Pink-100-ml.jpg?v=1685529456"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-52-pastel-rose-100-ml","title":"Directions Hair Color Semi Permanent Hair Dye 52 Pastel Rose 100 ml","description":"\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e https:\/\/assets.headict.com\/img\/products\/product-directions-Hair-Color-52-Pastel-Rose-100-ml-93114.jpg\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 52 Pastel Rose 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy consistency, odorless and no need to mix components: it is completely ready to use, it is safe for the hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, dyeing non-bleached black hair will not give any result.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the fixation of the dye, the color will result in less saturation.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt doesn't damage the hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDirections for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash your hair with a pH-balanced shampoo and towel dry. The day before dyeing, it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye into a plastic container. For short hair, half the volume is sufficient, for long hair, the whole content is needed.\u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit tightly to your hands, rather than the standard, wide gloves that often come with hair dyes). To avoid staining the skin of your face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair at a distance of 3-4 cm from the scalp and distribute it evenly on the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb your hair thoroughly until the dye foams, indicating the complete absorption of dye substances by the hair.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and may produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb, put the mixture on your hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e https:\/\/assets.headict.com\/img\/products\/product-directions-Hair-Color-52-Pastel-Rose-100-ml-93114.jpg\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687246254404,"sku":"VS6991165711","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-52-Pastel-Rose-100-ml.jpg?v=1685529458"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-52-pastel-pink-100-ml","title":"Directions Hair Color Semi Permanent Hair Dye 52 Pastel Pink 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent for Hair 52 Pastel Pink 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy texture that is odorless and does not require mixing components: it is completely ready to use, safe for hair, and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, and dyeing unbleached black hair will not have any results.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners can interfere with the color fixation, making the color less saturated.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt will not damage your hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003ePrior to coloring, wash your hair with a pH balanced shampoo and towel dry. The day before dyeing, it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye into a plastic container. For short hair, half of the volume is enough, and for long hair, the entire contents are needed.\u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit tightly to your hands, rather than regular loose gloves that often come with hair dyes). To avoid staining your face and ears, lubricate them with petroleum jelly or baby oil. For more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the tips.\u003cbr\u003e\nStart coloring the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, carefully comb the hair until the dye foams, which indicates the complete absorption of coloring substances by the hair.\u003cbr\u003e\nLighter shades may require a longer brushing.\u003cbr\u003e\nLeave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and more long-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to the hair and comb through, leave the mixture on the hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687246287172,"sku":"VS6992251174","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-52-Pastel-Pink-100-ml.jpg?v=1685529458"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-51-cerise-100-ml","title":"Directions Hair Color Semi Permanent Color for Hair 51 Cerise 100ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Dye 51 Cerise 100ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy texture, no odor, and no need to mix components: it is ready to use, safe for hair, and lasts perfectly for 2-4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nFor the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, and it will not show up on unbleached black hair.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners can interfere with the dye setting, resulting in less vibrant color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage the hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoo to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cbr\u003e\nBefore coloring, wash hair with a pH-balanced shampoo and towel dry. It is not advisable to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye into a plastic container. Half the volume is sufficient for short hair, while the entire content is needed for long hair.\u003cbr\u003e\nUse protective gloves (it is better to choose gloves that fit tightly rather than the usual loose ones that often come with dyes). To avoid staining the skin on your face and ears, lubricate them with Vaseline or baby oil. For more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the dye to hair at a distance of 3-4 cm from the scalp and distribute it evenly on the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb the hair thoroughly until the dye foams, indicating that the hair has fully absorbed the coloring substances.\u003cbr\u003e\nLighter shades may require a longer brushing time.\u003cbr\u003e\nLeave the dye on the hair for 30-60 minutes, or longer depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades may require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse the hair under running water; for better color fixing, rinse the hair with a vinegar solution (mix equal proportions of white vinegar and water, apply it to the hair and comb it through, leave the mixture on the hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687246516548,"sku":"VS6993294845","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-51-Cerise-100-ml.jpg?v=1685529460"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-46-turquoise-100-ml","title":"Directions Hair Color Semi Permanent Color for Hair 46 Turquoise 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Dye for Hair 46 Turquoise 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy consistency, no odor, and no need to mix components: it is completely ready to use, safe for your hair, and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nFor the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, and it will not have any effect on unbleached black hair.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners can interfere with the color's fixation, resulting in a less vibrant shade.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require any developer cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage your hair.\u003c\/li\u003e\n\u003cli\u003eThe color will last for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eNeutral and sulfate-free shampoos are recommended to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash your hair with a pH-balanced shampoo and towel dry. It is not recommended to use conditioners or hair treatments the day before dyeing. Transfer the desired amount of dye into a plastic container. Half the volume is enough for short hair, while you will need the whole bottle for long hair.\u003cbr\u003e\nWear protective gloves (it is better to choose snug-fitting gloves rather than the usual loose ones that often come with hair dyes). To avoid staining your face and ears, apply a layer of vaseline or baby oil on them. For a more even application, it is advised to use a special hair dye brush.\u003cbr\u003e\nApply the dye to your hair, starting about 3-4 cm away from your scalp and evenly distributing it on the ends.\u003cbr\u003e\nBegin applying the dye from the back of your head, making sure that all your hair is evenly covered.\u003cbr\u003e\nAfter application, comb your hair thoroughly until the dye foams, indicating that the hair has absorbed all the coloring substances.\u003cbr\u003e\nLighter shades may require longer brushing time.\u003cbr\u003e\nLeave the dye on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades may require longer exposure time. Using a blow dryer can decrease the time to 15-30 minutes and can result in a brighter and more long-lasting color.\u003cbr\u003e\nRinse your hair under running water; for better fixation, rinse your hair with a vinegar solution (mix equal parts of white vinegar and water, apply on hair and comb through, leave on for 1-2 minutes, then rinse out with water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687246549316,"sku":"VS6994349872","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-46-Turquoise-100-ml.jpg?v=1685529460"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-45-neon-blue-100-ml","title":"Direction Hair Color Semi-Permanent Color for Hair 45 Neon Blue 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Dye 45 Neon Blue 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy texture, no unpleasant smell, and no need for mixing components: it's ready to use, safe for hair, and lasts perfectly for 2-4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the most vibrant color, the hair should be lightened as much as possible beforehand; on natural light hair, the dye may only give a slight tint, and dyeing unbleached black hair will not produce any results.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners can interfere with the dye's fixation and result in a less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreate a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct hair color and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's durability.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003e Before dyeing, wash your hair with a pH-balanced shampoo and towel dry. It is not advisable to use conditioners or lotions on the hair the day before dyeing. Transfer the required amount of dye into a plastic container. Half the volume is enough for dyeing short hair, while you will need the entire content for long hair.\u003cbr\u003e\nWear protective gloves (it's better to choose ones that fit tightly on your hands, rather than the usual loose gloves that often come with dyes). To prevent staining on the skin of your face and ears, apply vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair, keeping a distance of 3-4 cm from the scalp, and distribute it evenly on the ends.\u003cbr\u003e\nStart dyeing the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb through the hair thoroughly until the dye foams, indicating the complete absorption of colorants by the hair.\u003cbr\u003e\nLighter shades may require a longer combing time.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades may require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and may result in a brighter and longer-lasting color.\u003cbr\u003e\nRinse the hair with running water; for better color fixation, rinse the hair with a vinegar solution (mix equal parts of white vinegar and water, apply to the hair, comb through, leave the mixture on the hair for 1-2 minutes, then rinse with running water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687246614852,"sku":"VS6995573975","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-45-Neon-Blue-100-ml.jpg?v=1685529462"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-44-pastel-blue-100-ml","title":"Directions Hair Color Semi Permanent Hair Dye 44 Pastel Blue 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Dye 44 Pastel Blue 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy consistency, odorless and without the need for mixing components: it is completely ready to use, safe for hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the most vibrant color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, and dying unbleached black hair will not produce any results.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners can interfere with the dye's fixation, resulting in less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet an extreme and bold look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eDoes not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003ePrior to coloring, wash your hair with a balanced pH shampoo and towel dry. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the required amount of dye into a plastic container. Half the volume is enough for short hair, while the entire content is necessary for long hair.\u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit tightly on your hands rather than the usual loose gloves that often come with dyes). To avoid staining your face and ears, apply vaseline or baby oil to them. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair at a distance of 3-4 cm from the scalp and distribute it evenly to the tips.\u003cbr\u003e\nStart coloring the back of your head, making sure that the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, carefully comb through the hair until the dye becomes foamy, indicating that the hair has fully absorbed the coloring substances.\u003cbr\u003e\nLighter shades may require a longer brushing time.\u003cbr\u003e\nLeave the dye on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nPlease note that lighter shades may require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave on for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687246647620,"sku":"VS6996771923","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-44-Pastel-Blue-100-ml.jpg?v=1685529462"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-43-atlantic-blue-100-ml","title":"Directions Hair Color Semi Permanent Color for Hair 43 Atlantic Blue 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Color 43 Atlantic Blue 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair color with a creamy consistency, odorless and without the need to mix components: it is ready to use, safe for hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, the hair must be pre-lightened as much as possible; on naturally light hair, the dye can only give a slight shade, dyeing unbleached black hair will not give any result.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the fixing of the color, the color will be less saturated.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash your hair with a pH balanced shampoo and towel dry. The day before dyeing, it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye to a plastic container. For short hair, half of the volume is sufficient, for long hair the entire content is needed.\u003cbr\u003e\nUse protective gloves (it is better to choose those that fit tightly to your hands, rather than ordinary loose gloves that often come with hair dyes). To avoid staining the skin on your face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair at a distance of 3-4 cm from the scalp and distribute it evenly to the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure the hair is evenly saturated with color.\u003cbr\u003e\nAfter applying, carefully comb the hair until the dye foams, this will indicate the complete absorption of the color substances by the hair.\u003cbr\u003e\nLighter shades may require a longer brushing time.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse the hair under running water; for better fixation of the color, rinse the hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to the hair and comb it, put the mixture on the hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry the hair. \u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687246680388,"sku":"VS6997959511","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-43-Atlantic-Blue-100-ml.jpg?v=1685529463"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-42-denim-blue-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 42 Denim Blue 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Dye 42 Denim Blue 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy, odorless consistency and no need for mixing components: it is ready to use, safe for hair, and lasts perfectly for 2-4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the most vibrant color, hair should be lightened as much as possible beforehand; on natural light hair, the dye may only give a subtle tint, and it will not have any effect on unbleached black hair.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the dye's fixation and can result in a less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003cbr\u003e\nBefore coloring, wash your hair with a pH-balanced shampoo and towel dry. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye into a plastic container. For short hair, half of the volume is enough, but for long hair, the whole container is necessary.\u003cbr\u003e\nUse protective gloves (it is better to choose snug-fitting gloves rather than the usual loose ones that often come with dyes). To avoid staining your face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair 3-4 cm away from the scalp and distribute evenly to the ends.\u003cbr\u003e\nStart coloring the back of your head, making sure all the hair is evenly saturated with the dye.\u003cbr\u003e\nAfter application, comb the hair thoroughly until the dye foams, indicating that the hair has completely absorbed the colorants.\u003cbr\u003e\nLighter shades may require a longer combing time.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer can reduce the time to 15-30 minutes and may result in a brighter and longer-lasting color.\u003cbr\u003e\nRinse the hair under running water; for better color fixation, rinse the hair with a vinegar solution (mix equal parts of white vinegar and water, apply to the hair and comb it through, leave the mixture on the hair for 1-2 minutes, then rinse with running water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687247008068,"sku":"VS6999056334","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-42-Denim-Blue-100-ml.jpg?v=1685529464"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-41-midnight-blue-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 41 Midnight Blue 100 ml","description":"\u003cp style=\"margin-top: 20px;\"\u003eDirections Hair Color Semi-Permanent Hair Dye in 41 Midnight Blue is a highly pigmented, vegan-friendly hair color that provides vibrant and long-lasting blue tones to your hair. With no need for mixing, Directions hair dye is ready to use straight out of the tub and is gentle on the hair. The color can last for 2-4 weeks depending on the condition and color of your hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Dye Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHighly pigmented, vegan-friendly hair color for bold and extreme looks.\u003c\/li\u003e\n\u003cli\u003eRequires no developer and is ready to use straight out of the tub.\u003c\/li\u003e\n\u003cli\u003eDoes not damage the hair.\u003c\/li\u003e\n\u003cli\u003eCan last for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral or sulfate-free shampoos to prolong the color.\u003c\/li\u003e\n\u003cli\u003eThis hair dye cannot lighten the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDirections for use:\u003c\/b\u003e\u003cbr\u003e\nBefore coloring, wash your hair with a pH balanced shampoo and dry it with a towel. It is not recommended to use hair conditioners or lotions the day before coloring. Transfer the desired amount of dye into a plastic container. For short hair, half of the tub contents should be enough and for long hair, you may need the whole tub.\u003cbr\u003e\nWear protective gloves (it is better to choose fitted gloves rather than the ones provided, which are often too big). To avoid staining your face and ears, apply petroleum jelly or baby oil. For more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to your hair, starting 3-4 cm away from the scalp and distribute it evenly to the ends.\u003cbr\u003e\nStart coloring at the back of the head, making sure that all hair is evenly saturated with the dye.\u003cbr\u003e\nAfter application, comb your hair thoroughly until the dye starts to foam, indicating that the hair has fully absorbed the color.\u003cbr\u003e\nLighter shades may require longer brushing time.\u003cbr\u003e\nLeave the dye on your hair for 30-60 minutes or longer, depending on the desired color intensity.\u003cbr\u003e\nNote that lighter shades may require longer processing times. Using a hairdryer can reduce the time to 15-30 minutes and may result in a brighter and more durable color.\u003cbr\u003e\nRinse your hair under running water. For better color fixation, rinse your hair with a vinegar solution (mix equal parts white vinegar and water, apply to hair and comb through, leave on for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e\n","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687247040836,"sku":"VS7000283906","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-41-Midnight-Blue-100-ml.jpg?v=1685529465"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-40-lagoon-blue-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 40 Lagoon Blue 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Coloring for Hair 40 Lagoon Blue 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair color, with a creamy texture, odorless and without the need to mix components: it is completely ready for use, it is safe for hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo get the brightest color, hair must be pre-lightened as much as possible; on naturally light hair, the dye can only give a slight hue, dyeing unlightened black hair will not give any results.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the color fixation, the color will be less saturated.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash your hair with a pH balanced shampoo and pat dry with a towel. It is not advisable to use conditioners or hair lotions the day before coloring. Transfer the required amount of dye to a plastic container. For short hair, half of the volume is enough, and for long hair, the entire content is necessary.\u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit tightly to your hands, rather than the usual loose gloves that often come with hair dyes). To avoid staining the skin on your face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair, keeping a distance of 3-4 cm from the scalp, and distribute it evenly on the ends.\u003cbr\u003e\nStart coloring the back of your head, making sure the hair is evenly saturated with the dye.\u003cbr\u003e\nAfter applying, comb your hair thoroughly until the dye foams, indicating that the hair has fully absorbed the color substances.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave on for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687247073604,"sku":"VS7001443452","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-40-Lagoon-Blue-100-ml.jpg?v=1685529466"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-35-fluorescent-lime-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 35 Fluorescent Lime 100 ml","description":"\u003cp\u003e\u003cstrong\u003eHtml code:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 35 Fluorescent Lime 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair color, with a creamy consistency, odorless and without the need to mix components: it's ready to use, safe for hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair must be lightened as much as possible; on natural light hair, the dye can only give a slight tint, dyeing non-lightened black hair will not give any result.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with color fixation, resulting in a less intense color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of color to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt's a direct dye and doesn't need an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt's recommended to use neutral and sulfate-free shampoos to prolong the duration of the color.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash your hair with a pH balanced shampoo and towel dry. It's not advisable to use conditioners or lotions for hair the day before coloring. Transfer the required amount of dye into a plastic container. For short hair, half the volume is sufficient, for long hair the entire contents is needed. \u003cbr\u003e\nUse protective gloves (it's better to choose ones that fit closely to your hands, rather than the usual loose gloves that often come with hair dyes). To avoid staining the skin of your face and ears, lubricate them with Vaseline or baby oil. For a more even application, it's recommended to use a special brush.\u003cbr\u003e\nApply color to hair at a distance of 3-4 cm from the scalp and distribute evenly on the tips.\u003cbr\u003e\nStart coloring the back of the head, making sure that the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb hair carefully until the dye foams, which indicates complete absorption of the coloring substances by the hair.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and may produce a brighter and longer lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb, leave the mixture on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHtml code:\u003c\/strong\u003e\u003cbr\u003e\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Directions Hair Color Semi Permanent Hair Color 35 Fluorescent Lime 100 ml\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Directions\u0026lt;\/strong\u0026gt; is a temporary hair color, with a creamy consistency, odorless and without the need to mix components: it's ready to use, safe for hair and lasts perfectly for 2 to 4 weeks.\u0026lt;\/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Directions for use:\u0026lt;\/strong\u0026gt;\u0026lt;br\u0026gt;\nTo achieve the brightest color, hair must be lightened as much as possible; on natural light hair, the dye can only give a slight tint, dyeing non-lightened black hair will not give any result.\u0026lt;\/li\u0026gt;\n\u0026lt;li\u0026gt;The use of conditioners interferes with color fixation, resulting in a less intense color.\u0026lt;\/li\u0026gt;\n\u0026lt;li\u0026gt;You can add a small amount of color to your shampoo to maintain the color for longer.\u0026lt;\/li\u0026gt;\n\u0026lt;\/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026nbsp;\u0026lt;\/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Features:\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Get a bold and extreme look with the fantasy tones of La Riche Directions.\u0026lt;\/li\u0026gt;\n\u0026lt;li\u0026gt;It's a direct dye and doesn't need an oxidizing cream.\u0026lt;\/li\u0026gt;\n\u0026lt;li\u0026gt;","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687247204676,"sku":"VS7002639992","price":6.38,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-35-Fluorescent-Lime-100-ml.jpg?v=1685529467"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-34-alpine-green-100-ml","title":"Directions Hair Color Semi-Permanent Hair Color 34 Alpine Green 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Color 34 Alpine Green 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy consistency, no odor, and no need to mix components: it is ready to use, safe for hair, and lasts perfectly for 2-4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the most vibrant color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, while dyeing unbleached black hair will not result in any color change.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the dye's fixation, resulting in less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's lifespan.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash hair with a pH balanced shampoo and pat dry with a towel. It is not recommended to use conditioners or hair products the day before dyeing. Transfer the desired amount of dye into a plastic container. For short hair, half the volume is enough, while for long hair the entire content is necessary.\u003cbr\u003e\nUse protective gloves (it is better to choose tight-fitting ones for your hands instead of the usual loose ones that often come with hair dyes). To avoid staining the skin on your face and ears, lubricate them with petroleum jelly or baby oil. For more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the dye to your hair at a distance of 3-4 cm from the scalp and distribute it evenly on the ends.\u003cbr\u003e\nStart coloring the back of your head, making sure hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb your hair thoroughly until the dye foams, indicating that the hair has completely absorbed the color.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can result in a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal parts of white vinegar and water, apply to hair and comb it through, leave it on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687247237444,"sku":"VS7003847649","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-34-Alpine-Green-100-ml.jpg?v=1685529468"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-33-fluorescent-green-100-ml","title":"Directions Hair Color Semi Permanent Hair Dye 33 Fluorescent Green 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Dye 33 Fluorescent Green 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy texture that is odorless and does not require mixing components: it is ready to use, safe for hair, and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nFor the most vibrant color, hair should be lightened as much as possible beforehand; on natural light hair, the dye may only give a slight tint, and it will not show up on unlightened black hair.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners can interfere with the hair dye setting and result in a less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet an extreme, bold look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require developer cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage the hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eNeutral or sulfate-free shampoos are recommended to prolong the color's longevity.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions:\u003c\/strong\u003e\u003cbr\u003e\nBefore dyeing, wash your hair with a pH-balanced shampoo and towel dry. It is not recommended to use conditioners or hair lotions the day before coloring. Transfer the desired amount of dye into a plastic container. For short hair, half the volume is sufficient, while long hair will require the entire contents.\u003cbr\u003e\nUse protective gloves (it is best to choose ones that fit tightly on your hands instead of the usual loose ones that often come with dyes). To prevent staining your face and ears, apply petroleum jelly or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair, keeping a distance of 3-4 cm from the scalp, and distribute it evenly to the ends.\u003cbr\u003e\nStart coloring the back of your head and make sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb the hair thoroughly until the dye foams, indicating that the hair has fully absorbed the coloring substances.\u003cbr\u003e\nLighter shades may require longer brushing time.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer processing time. Using a hair dryer will reduce the time to 15-30 minutes and can result in a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal parts of white vinegar and water, apply to hair and comb through, leave for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687247270212,"sku":"VS7005016449","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-33-Fluorescent-Green-100-ml.jpg?v=1685529469"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-32-apple-green-100-ml","title":"\n\nDirections Hair Color Semi Permanent Color for Hair 32 Apple Green 100ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 32 Apple Green 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy texture, odorless and without the need to mix components: it is completely ready to use, safe for hair and lasts perfectly from 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, while dyeing unbleached black hair will not give any result.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners can interfere with the dye fixing process, resulting in less vibrant color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eColor lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eUsing sulfates-free and neutral shampoos is recommended to prolong the color.\u003c\/li\u003e\n\u003cli\u003eDoes not have the ability to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDirections for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash hair with a pH-balanced shampoo and towel dry. The day before dyeing, it is not recommended to use hair balms or lotions. Transfer the desired amount of dye into a plastic container. For short hair, half of the volume is sufficient, for long hair, the entire content is needed.\u003cbr\u003e\nWear protective gloves (it is better to choose gloves that fit tightly to your hands, rather than the usual large gloves that often come with hair dye). To avoid staining the skin on your face and ears, apply Vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the dye to hair at a distance of 3-4 cm from the scalp and distribute evenly to the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb hair thoroughly until the dye starts to foam, indicating that the hair has fully absorbed the coloring substances.\u003cbr\u003e\nLighter shades may require a longer brushing time.\u003cbr\u003e\nLeave the dye on hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades may require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and may result in a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave the mixture on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687248974148,"sku":"VS7026607474","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-32-Apple-Green-100-ml.jpg?v=1685529497"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-31-spring-green-100-ml","title":"\n\nDirections Hair Color Semi-Permanent Color for Hair 31 Spring Green 100 ml","description":"\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Dye 31 Spring Green 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy, odorless consistency that does not require mixing components: it is ready to use, safe for hair, and lasts perfectly for 2-4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the most vibrant color, hair must be pre-lightened as much as possible. On natural light hair, the dye may only give a slight tint, and it will not produce any result on unbleached black hair.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the dye's fixation, resulting in a less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require developer cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eColor lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use sulfate-free and neutral shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eDoes not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore dyeing, wash hair with a pH-balanced shampoo and towel dry. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye to a plastic container. For short hair, half the volume is sufficient, and for long hair, the entire content is needed.\u003cbr\u003e\nUse protective gloves (it is better to choose the ones that fit tightly to your hands, instead of the usual loose gloves that often come with dyes). To avoid staining the skin of the face and ears, lubricate them with Vaseline or baby oil. For more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the dye to the hair from a distance of 3-4 cm from the scalp and evenly distribute it on the ends.\u003cbr\u003e\nStart by coloring the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb the hair thoroughly until the dye foams, indicating that the hair has fully absorbed the coloring substances.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the dye on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and may produce a brighter and more long-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb, leave on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249039684,"sku":"VS7027686526","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-31-Spring-Green-100-ml.jpg?v=1685529497"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-26-sunflower-100-ml","title":"\n\nDirections Hair Color Semi Permanent Color For Hair 26 Sunflower 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Color for Hair 26 Sunflower 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair color, with a creamy texture, odorless and no need to mix components: it is completely ready to use, safe for hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be pre-lightened as much as possible; on naturally light hair, the dye may only give a slight hue, and dyeing untreated black hair will not yield any results.\u003c\/li\u003e\n\u003cli\u003eUsing conditioner will interfere with the dye's fixation, resulting in a less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003ePrior to coloring, wash hair with a pH balanced shampoo and towel-dry. It is not recommended to use conditioner or hair lotions the day before dyeing. Transfer the desired amount of dye into a plastic container. For short hair, half the volume is enough, for longer hair, the entire contents are necessary.\u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit tightly to your hands, rather than the usual loose gloves that often come with dyes). To avoid staining the skin of the face and ears, lubricate them with Vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to hair at a distance of 3-4 cm from the scalp and distribute evenly to the tips.\u003cbr\u003e\nStart coloring the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb hair thoroughly until the dye foams, indicating that the hair has fully absorbed the coloring substances.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter colors require longer exposure times. The use of a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb it, leave the mixture on the hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249072452,"sku":"VS7028926461","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-26-Sunflower-100-ml.jpg?v=1685529499"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-27-fluorescent-yellow-100-ml","title":"\n\nDirections Hair Color Semi Permanent Hair Dye 27 Fluorescent Yellow 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Dye for Hair 27 Fluorescent Yellow 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy texture, odorless, and no need for mixing components: it is ready to use, safe for hair, and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nFor the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, and it will not show up on unbleached black hair.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners will interfere with the dye's fixation, resulting in a less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with La Riche Directions' fantasy shades.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require the use of oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eWill not damage hair.\u003c\/li\u003e\n\u003cli\u003eColor lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eDoes not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003cstrong\u003e\u003cbr\u003e\n\u003c\/strong\u003eBefore coloring, wash your hair with a pH-balanced shampoo and towel dry. It is not advisable to use conditioners or hair lotions the day before dyeing. Transfer the required amount of dye to a plastic container. Half the volume is enough for short hair, while the entire content is needed for long hair. \u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit tightly to your hands rather than the usual loose gloves that often come with dyes). To avoid staining the skin on your face and ears, lubricate them with vaseline or baby oil. For more even application, it is recommended to use a special brush. \u003cbr\u003e\nApply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends. \u003cbr\u003e\nStart coloring the back of your head, making sure the hair is evenly saturated with dye. \u003cbr\u003e\nAfter application, comb the hair carefully until the dye foams, indicating that the hair has completely absorbed the colorants. \u003cbr\u003e\nLighter shades may require a longer brushing time. \u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity. \u003cbr\u003e\nNote that lighter shades may require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color. \u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb it, leave the mixture on the hair for 1-2 minutes, then rinse under running water). \u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249432900,"sku":"VS7030020600","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-27-Fluorescent-Yellow-100-ml.jpg?v=1685529499"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-25-bright-daffodil-100-ml","title":"\n\n\"Directions Hair Color Semi Permanent Hair Color 25 Bright Daffodil 100 ml\"","description":"\n\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent For Hair 25 Bright Daffodil 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy consistency, odorless and does not require mixing components: it is completely ready for use, safe for hair and lasts 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair must be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, and dyeing unbleached black hair will not produce any result.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the fixing of the dye, resulting in a less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct coloring and does not require oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the duration of the color.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003cbr\u003e\nBefore coloring, wash your hair with a balanced pH shampoo and towel dry. The day before coloring, it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye into a plastic container. Half the volume is enough for short hair, and the entire content is needed for long hair.\u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit snugly on your hands, rather than the usual loose gloves that often come with dyes). To prevent staining of the facial skin and ears, lubricate them with vaseline or baby oil. For a more uniform application, it is recommended to use a special brush.\u003cbr\u003e\nApply the dye to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, carefully comb the hair until the dye foams, indicating the complete absorption of the coloring substances by the hair.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can produce a brighter and longer lasting color.\u003cbr\u003e\nRinse hair under running water; for better fixation of the color, rinse hair with a vinegar solution (mix equal parts of white vinegar and water, apply to hair and comb, leave the mixture on the hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249465668,"sku":"VS7031311314","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-25-Bright-Daffodil-100-ml.jpg?v=1685529501"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-20-tangerine-100-ml","title":"\n\nDirections Hair Color Semi Permanent Color for Hair 20 Tangerine 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Color 20 Tangerine 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair color, with a creamy texture, odorless and without the need to mix components: it is completely ready to use, it is safe for hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage Directions:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be previously lightened as much as possible; on natural light hair, the dye may only give a slight tint, dyeing unbleached black hair will not give any results.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the dye fixation, the color will result in less saturation.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not need an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color.\u003c\/li\u003e\n\u003cli\u003eDoes not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003cbr\u003e\nBefore coloring, wash hair with a pH balanced shampoo and pat dry with a towel. The day before dyeing, it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye to a plastic container. For short hair, half of the volume is enough, for long hair the whole content is necessary.\u003cbr\u003e\nUse protective gloves (it is best to choose those that fit tightly to your hands, rather than the usual loose gloves that often come with dyes). To avoid staining the skin on your face and ears, lubricate them with Vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair at a distance of 3-4 cm from the scalp and distribute it evenly on the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure that the hair is evenly saturated with the dye.\u003cbr\u003e\nAfter application, comb the hair thoroughly until the dye foams, indicating the complete absorption of the colorants by the hair.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can result in a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb it, put the mixture on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249498436,"sku":"VS7032465928","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-20-Tangerine-100-ml.jpg?v=1685529502"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-19-apricot-100-ml","title":"\n\nDirections Hair Color Semi-Permanent Hair Color 19 Apricot 100 ml. \n","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Color for Hair 19 Apricot 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy texture, odorless and no need to mix components: it is ready to use, safe for hair and lasts from 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the most vibrant color, the hair should be pre-lightened as much as possible; on light natural hair, the dye can only give a slight tint, dyeing unbleached black hair will not give any result.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the dye fixation, the color will result in a less saturated shade.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not need oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage the hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003cbr\u003e\nBefore dyeing, wash your hair with a pH balanced shampoo and towel dry. The day before dyeing, it is not recommended to use conditioners or hair lotions. Transfer the desired amount of dye into a plastic container. For short hair, half of the volume is enough, for long hair the entire content is needed.\u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit tightly on your hands, rather than the usual wide gloves that often come with dyes). To avoid staining the skin on the face and ears, lubricate them with vaseline or baby oil. For more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the dye to the hair at a distance of 3-4 cm from the scalp and distribute evenly to the tips.\u003cbr\u003e\nStart coloring the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, carefully comb the hair until the dye becomes foamy, this will indicate the complete absorption of the coloring substances by the hair.\u003cbr\u003e\nLighter shades may require a longer brushing time.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can produce a brighter and longer lasting color.\u003cbr\u003e\nRinse the hair under running water; for better color fixation, rinse the hair with a solution of vinegar (mix equal proportions of white vinegar and water, apply to the hair and comb it through, leave the mixture on the hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair. \u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249563972,"sku":"VS7033675906","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-19-Apricot-100-ml.jpg?v=1685529502"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-18-peach-100-ml","title":"\n\nDirections Hair Color Semi-Permanent Color for Hair 18 Peach 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Dye in 18 Peach 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy consistency, odorless, and does not require mixing components: it is ready to use, safe for hair, and lasts perfectly from 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nFor the brightest color, hair should be lightened as much as possible beforehand; on natural light hair, the dye may only result in a light tint, while dyeing unbleached black hair will not produce any result.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the color fixation, resulting in less intense color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eCannot lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003cbr\u003e\nBefore coloring, wash hair with a balanced pH shampoo and towel dry. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye into a plastic container. For short hair, half of the volume is enough, for long hair, the entire content is needed.\u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit tightly on your hands rather than the usual loose gloves that often come with hair dyes). To avoid staining your face or ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the dye to hair at a distance of 3-4 cm from the scalp and evenly distribute it on the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure hair is evenly saturated with the dye.\u003cbr\u003e\nAfter application, comb hair thoroughly until the dye foams, indicating complete absorption of the colorants by the hair.\u003cbr\u003e\nLighter shades may require a longer brushing time.\u003cbr\u003e\nLeave the dye on hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will decrease the time to 15-30 minutes and may result in a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb, leave the mixture on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249596740,"sku":"VS7034782319","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-18-Peach-100-ml.jpg?v=1685529504"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-17-flame-100-ml","title":"\n\nDirections Hair Color Semi Permanent Hair Dye 17 Flame 100 ml","description":"\u003cp\u003e  Il tuo nuovo colorito attraente è pronto!\u003cbr\u003e\n \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAttenzione:\u003c\/strong\u003e\u003cbr\u003e\nAlcune tonalità di Directions lasciano un colore significativo anche dopo il lavaggio ripetuto. Quando si utilizzano tinte scure, è consigliabile tenere asciutti i capelli durante la notte dopo la tintura in modo da evitare di sporcarsi i cuscini con le tinte.\u0026nbsp;\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Color for Hair 17 Flame 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy consistency, odorless and without the need to mix components: it is completely ready to use, it is safe for hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, dyeing unbleached black hair will not result in any color change.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the fixation of the dye, resulting in a less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eColor lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eCan not lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash your hair with a pH-balanced shampoo and pat dry with a towel. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye into a plastic container. For short hair, half the volume is sufficient, for long hair the whole content is needed.\u003cbr\u003e\nUse protective gloves (it is better to choose gloves that fit tightly to your hands rather than the usual loose gloves that often come with dyes). To avoid staining the skin on your face and ears, lubricate them with Vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to your hair from a distance of 3-4 cm from the scalp and evenly distribute it to the tips.\u003cbr\u003e\nStart coloring the back of your head, making sure that the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb your hair carefully until the dye foams, indicating that the hair has fully absorbed the colorants.\u003cbr\u003e\nLighter shades may require longer brushing time.\u003cbr\u003e\nLeave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and more lasting color.\u003cbr\u003e\nRinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave the mixture on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e\n\u003cp\u003e Your new attractive color is ready!\u003cbr\u003e\n \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAttention:\u003c\/strong\u003e\u003cbr\u003e\nSome shades of Directions may leave a significant color even after repeated washing. When using dark dyes, it is advisable to keep your hair dry overnight after dyeing to avoid staining your pillows with the dyes. \u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249662276,"sku":"VS7036019237","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-17-Flame-100-ml.jpg?v=1685529505"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-16-fluorescent-orange-100-ml","title":"\n\nDirections Hair Color Semi Permanent Color For Hair 16 Fluorescent Orange 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Color for Hair 16 Fluorescent Orange 100ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy texture, odorless and doesn't require mixing components: it's ready to use, safe for hair and lasts perfectly for 2-4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be bleached as much as possible; on naturally light hair, the dye may only give a slight tint, dyeing unbleached black hair will not give any result.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the dye fixation, resulting in a less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet an extreme and bold look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt's a direct dye and doesn't require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoesn't damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt's recommended to use neutral and sulfate-free shampoos to extend the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt's not powerful enough to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nBefore coloring, wash hair with a pH-balanced shampoo and pat dry with a towel. The day before dyeing, it's not recommended to use hair conditioners or lotions. Transfer the desired amount of dye into a plastic container. For short hair, half the volume is enough, for long hair, the entire content is needed.\u003cbr\u003e\nUse protective gloves (it's best to choose close-fitting gloves rather than the usual loose ones that often come with dyes). To avoid staining the skin of the face and ears, lubricate them with vaseline or baby oil. For more even application, it's recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the tips.\u003cbr\u003e\nStart coloring the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb the hair carefully until the dye foams, indicating that the hair has completely absorbed the colorants.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the dye on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades may require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and may produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb, leave the mixture on the hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249727812,"sku":"VS7037097598","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-16-Fluorescent-Orange-100-ml.jpg?v=1685529506"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-08-tulip-100-ml","title":"\n\nDirections Hair Color Semi Permanent Color for Hair 08 Tulip 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Color for Hair 08 Tulip 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy consistency, odorless and does not require mixing components: it is completely ready to use, safe for hair and lasts perfectly from 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstructions for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight shade, dyeing unbleached black hair will not give any result.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the fixation of the dye, resulting in less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct color and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's longevity.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash your hair with a balanced pH shampoo and blot with a towel. It is not advisable to use conditioners or hair lotions the day before dyeing. Transfer the required amount of dye to a plastic container. For short hair, half the volume is sufficient, for long hair the full content is needed.\u003cbr\u003e\nWear protective gloves (it is better to choose ones that fit tightly on your hands, rather than the usual loose gloves that often come with dyes). To avoid staining the skin of the face and ears, lubricate them with Vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to the hair about 3-4 cm away from the scalp and distribute evenly on the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb the hair thoroughly until the dye foams up, indicating the complete absorption of the coloring substances by the hair.\u003cbr\u003e\nLighter shades may require a longer brushing time.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will shorten the time to 15-30 minutes and may result in a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair with running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb, leave the mixture on hair for 1-2 minutes, then rinse with running water).\u003cbr\u003e\nDry the hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249793348,"sku":"VS7038173460","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-08-Tulip-100-ml.jpg?v=1685529506"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-07-dark-tulip-100-ml","title":"Directions Hair Color Semi Permanent Color for Hair 07 Dark Tulip 100 ml","description":"\u003cp\u003e \u003c\/p\u003e\n\n\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent for Hair 07 Dark Tulip 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair color with a creamy, odorless texture that does not require mixing: it is ready to use, safe for hair, and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, and dyeing unbleached black hair will not result in any color change.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners can interfere with the color's saturation.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades from La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash your hair with a pH-balanced shampoo and pat it dry with a towel. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye into a plastic container. For short hair, half the volume is enough, but for long hair, the entire content is needed.\u003cbr\u003e\nWear protective gloves (it is better to use ones that fit your hands tightly, rather than the typical loose gloves that often come with dyes). To avoid staining your face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to your hair at a distance of 3-4 cm from the scalp and distribute it evenly to the ends.\u003cbr\u003e\nStart coloring the back of your head, making sure that the hair is evenly saturated with dye.\u003cbr\u003e\nAfter applying, comb your hair thoroughly until the dye foams, which indicates that the coloring substances have been completely absorbed by the hair.\u003cbr\u003e\nLighter shades may require a longer brushing time.\u003cbr\u003e\nLeave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and may result in a brighter and longer-lasting color.\u003cbr\u003e\nRinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to your hair, comb it, leave the mixture on your hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry your hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e \n","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249858884,"sku":"VS7039258578","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-07-Dark-Tulip-100-ml.jpg?v=1685529507"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-06-neon-red-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 06 Neon Red 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Hair Dye 06 Neon Red 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair color, with a creamy consistency, odorless and no need to mix ingredients: it is completely ready to use, safe for hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, dyeing unbleached black hair will not give any result.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioning treatments interferes with the dyeing process, resulting in less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to your shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eColor durability is approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's durability.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash hair with a balanced pH shampoo and towel dry it. The day before dyeing, it is not advisable to use conditioners or hair lotions. Transfer the required amount of dye into a plastic container. For short hair, half the volume is sufficient, for long hair the entire contents is necessary.\u003cbr\u003e\nUse protective gloves (it is better to choose ones that fit tightly on your hands, rather than the usual loose gloves that often come with dyes). To avoid staining the skin on your face and ears, lubricate them with vaseline or baby oil. For more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color to hair at a distance of 3-4 cm from the scalp and distribute evenly on the tips.\u003cbr\u003e\nStart coloring the back of the head, making sure hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb hair carefully until the dye foams, indicating complete absorption of the coloring agents by the hair.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades may require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal parts of white vinegar and water, apply to hair and comb it through, leave the mixture on hair for 1-2 minutes, and then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687249924420,"sku":"VS7040659177","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-06-Neon-Red-100-ml.jpg?v=1685529508"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-05-rubine-100-ml","title":"Directions Hair Color Semi-Permanent Color for Hair 05 Ruby 100 ml","description":"\n\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent for Hair 05 Rubine 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy texture, odorless and no need to mix components: it is completely ready to use, it is safe for hair and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for Use:\u003c\/strong\u003e\u003cbr\u003e\nTo obtain the brightest color, hair must be pre-lightened as much as possible; on natural light hair, the dye can only give a slight hue, dyeing unbleached black hair will not give any result.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with dye fixation, resulting in less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct coloring and does not require an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage the hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong the color's durability.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for Use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore dyeing, wash hair with a balanced pH shampoo and towel-dry. 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For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the color on hair at a distance of 3-4 cm from the scalp and distribute it evenly on the ends.\u003cbr\u003e\nStart dyeing the back of the head, making sure that the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb the hair carefully until the dye foams, indicating the complete absorption of colorants by the hair.\u003cbr\u003e\nLighter shades may require longer brushing.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. 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It's not recommended to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye to a plastic container. Half of the volume is sufficient for short hair, while the entire contents are required for long hair.\u003cbr\u003e\nWear protective gloves (the ones that fit snugly on your hands are preferable to the typically larger gloves that come with dyes). To avoid staining your face or ears, apply petroleum jelly or baby oil to those areas. For a more even application, it's recommended to use a special brush.\u003cbr\u003e\nApply the dye to hair at a distance of 3-4 cm from the scalp and evenly distribute it to the ends.\u003cbr\u003e\nStart applying the dye on the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb hair thoroughly until the dye foams up, indicating that the hair has fully absorbed the color substances.\u003cbr\u003e\nLighter shades may require a longer combing time.\u003cbr\u003e\nLeave the dye on hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and may produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal parts of white vinegar and water, apply to hair and comb it, leave the mixture on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687250055492,"sku":"VS7043578897","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-04-Vermillion-Red-100-ml.jpg?v=1685529510"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-03-poppy-red-100-ml","title":"Directions Hair Color Semi-Permanent Hair Color 03 Poppy Red 100 ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Color for Hair 03 Poppy Red 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy, odorless texture and no need for mixing components: it is ready to use, safe for hair and lasts for 2 to 4 weeks perfectly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e To achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye can only give a slight tint, dyeing unbleached black hair will give no result.\u003c\/li\u003e\n\u003cli\u003eThe use of conditioners interferes with the fixation of the dye, the color will be less saturated.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy tones of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct dye and does not need an oxidizing cream.\u003c\/li\u003e\n\u003cli\u003eDoes not damage hair.\u003c\/li\u003e\n\u003cli\u003eColor lasts about 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eIt is recommended to use neutral and sulfate-free shampoos to prolong color durability.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e \u003c\/b\u003eBefore coloring, wash your hair with a pH balanced shampoo and towel dry. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the required amount of dye into a plastic container. For short hair, half the volume is sufficient, for long hair the whole content is needed.\u003cbr\u003e Use protective gloves (it is better to choose ones that fit tightly on your hands, instead of the usual large gloves that often come with dyes). To avoid staining the skin of the face and ears, lubricate them with petroleum jelly or baby oil. For more even application, it is recommended to use a special brush.\u003cbr\u003e Apply the dye to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.\u003cbr\u003e Start dyeing the back of the head, making sure the hair is evenly saturated with dye.\u003cbr\u003e After application, comb the hair thoroughly until the dye foams, indicating that the hair has fully absorbed the color substances.\u003cbr\u003e Lighter shades may require longer brushing.\u003cbr\u003e Leave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e Note that lighter shades require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and more durable color.\u003cbr\u003e Rinse hair with running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave the mixture on hair for 1-2 minutes, then rinse with running water).\u003cbr\u003e Dry your hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687250121028,"sku":"VS7045165778","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-03-Poppy-Red-100-ml.jpg?v=1685529512"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-02-rose-red-100-ml","title":"Directions Hair Color Semi Permanent Hair Color 02 Rose Red 100 ml","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi-Permanent Color for Hair 02 Rose Red 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye, with a creamy texture, odorless, and does not require mixing components: it is ready to use, safe for hair, and lasts perfectly for 2 to 4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair must be pre-lightened as much as possible; on natural light hair, the dye can only give a slight tint, and dyeing unbleached black hair will not produce any results.\u003c\/li\u003e\n\u003cli\u003eUsing conditioners interferes with the fixing of the dye, resulting in less saturated color.\u003c\/li\u003e\n\u003cli\u003eYou can add a small amount of dye to shampoo to maintain the color for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet a bold and extreme look with the fantasy shades of La Riche Directions.\u003c\/li\u003e\n\u003cli\u003eIt is a direct color and does not require oxidation cream.\u003c\/li\u003e\n\u003cli\u003eIt does not damage hair.\u003c\/li\u003e\n\u003cli\u003eThe color lasts for approximately 6-8 washes.\u003c\/li\u003e\n\u003cli\u003eWe recommend using neutral and sulfate-free shampoos to prolong the color's duration.\u003c\/li\u003e\n\u003cli\u003eIt does not have the power to lighten hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eInstructions for use:\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\n\u003c\/b\u003eBefore coloring, wash your hair with a balanced pH shampoo and towel dry. 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For more even application, we recommend using a special brush.\u003cbr\u003e\nApply the color to the hair at a distance of 3-4 cm from the scalp and distribute it evenly to the ends.\u003cbr\u003e\nStart coloring the back of the head, making sure the hair is uniformly saturated with dye.\u003cbr\u003e\nAfter application, comb the hair thoroughly until the dye starts to foam, indicating that the hair has completely absorbed the coloring substances.\u003cbr\u003e\nLighter shades may require a longer brushing time.\u003cbr\u003e\nLeave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.\u003cbr\u003e\nRinse hair under running water; for better color fixing, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave the mixture on hair for 1-2 minutes, then rinse under running water).\u003cbr\u003e\nDry hair.\u003c\/p\u003e","brand":"Directions Hair Colour","offers":[{"title":"Default Title","offer_id":46687250219332,"sku":"VS7046975907","price":6.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Directions-Hair-Color-Colore-Semi-Permanente-Per-Capelli-02-Rose-Red-100-ml.jpg?v=1685529512"},{"product_id":"directions-hair-color-colore-semi-permanente-per-capelli-01-pillarbox-red-100-ml","title":"\n\n\"Directions Hair Color Semi Permanent Hair Dye 01 Pillarbox Red 100 ml\"","description":"\n\u003cp\u003e\u003cstrong\u003eDirections Hair Color Semi Permanent Hair Dye 01 Pillarbox Red 100 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e is a temporary hair dye with a creamy, odorless, and pre-mixed formula, making it safe for hair and lasting 2-4 weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003cbr\u003e\nTo achieve the brightest color, hair must be pre-lightened as much as possible. 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It is not recommended to use conditioning products the day before coloring. Transfer the required amount of dye into a plastic container. Half the volume is enough for short hair, while the entire amount is needed for longer hair.\u003cbr\u003e\nUse protective gloves (it is better to choose gloves that fit tightly rather than larger ones that often come with hair dyes). To avoid staining your face and ears, apply Vaseline or baby oil. For a more even application, it is recommended to use a special brush.\u003cbr\u003e\nApply the dye to hair from a distance of 3-4 cm from the scalp and distribute it evenly on the ends.\u003cbr\u003e\nStart by coloring the back of your head, making sure the hair is evenly saturated with dye.\u003cbr\u003e\nAfter application, comb the hair thoroughly until the dye foams, indicating that the hair has fully absorbed the coloring agents.\u003cbr\u003e\nLighter shades may require a longer combing time.\u003cbr\u003e\nLeave the dye on your hair for 30-60 minutes, or longer depending on the desired intensity.\u003cbr\u003e\nNote that lighter shades require longer exposure times. 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