{"title":"Hair Straightening and Smoothing","description":"\u003cp\u003eHair \u003cstrong\u003estraightening\u003c\/strong\u003e is much more than a simple aesthetic gesture: it is a treatment that reshapes the hair fiber, eliminating frizz and giving hair that is straight, soft and luminous for weeks. In this collection you will find keratin-based smoothing treatments, two-phase Brazilian systems, anti-frizz creams and professional kits designed both for the salon and for those who want impeccable results at home.\u003c\/p\u003e\n\n\u003ch3\u003eKeratin Straightening: how it works and who it's for\u003c\/h3\u003e\n\u003cp\u003eKeratin treatments work from within the hair fiber: proteins penetrate the cortex, fill porosity and seal the scales, making the hair compact and resistant to humidity. They are ideal for those with \u003cstrong\u003efrizzy, curly or wavy hair that is difficult to manage\u003c\/strong\u003e, but also for those who want to reduce daily styling time. In this collection you will find proposals such as the Alfaparf Milano Keratin Therapy Lisse Design system, designed in multiple phases for progressive and fiber-respectful action, and the Keratin Serum Recharge of 125 ml Keratin, perfect for maintaining results over time between one treatment and the next.\u003c\/p\u003e\n\n\u003ch3\u003eBrazilian Straightening: professional use vs home use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBrazilian straightening\u003c\/strong\u003e is among the most requested techniques for obtaining intense and long-lasting smoothness. The fundamental difference between professional and home products lies in the concentration of the formulas and the application method:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong\u003eProfessional use\u003c\/strong\u003e — such as Kativa Keratin Brazilian Straightening Professional Use or the 7Blend Perfect Hair Liss Smoothing System, involve technical application with controlled temperature and are designed to treat the fiber intensively, with particularly long-lasting results.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eHome use\u003c\/strong\u003e — such as Kativa Keratin Brazilian Straightening Home Use, offer formulas adapted for autonomous and safe management, with simplified instructions and professional results accessible even without hairdresser experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you are new to smoothing treatments, start with a home-use version to familiarize yourself with times and temperatures; if instead you are looking for a more structured and long-lasting result, professional kits are the most suitable choice.\u003c\/p\u003e\n\n\u003ch3\u003eSmoothing and Anti-Frizz Creams: daily and leave-in solutions\u003c\/h3\u003e\n\u003cp\u003eNot everyone needs an intensive treatment. For those who want to manage frizz day by day without lasting straightening, \u003cstrong\u003eanti-frizz smoothing creams\u003c\/strong\u003e represent a versatile and maintenance alternative:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong\u003eMaxima Fiber Liss\u003c\/strong\u003e — 400 ml smoothing cream with silk hydrolyzate, collagen and hyaluronic acid, suitable for deep nourishing and smoothing the hair fiber with an elasticizing action.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eProfessional Hairgenie Silky Liss\u003c\/strong\u003e — 200 ml cream formulated for frizzy and unruly hair, useful as a styling treatment to soften and define.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eEkre Life Comfort Liss\u003c\/strong\u003e — 200 ml straight hair cream, designed for regular use in your care routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese creams fit perfectly into the post-treatment routine or as stand-alone products for those seeking a light smoothing effect without chemical commitment.\u003c\/p\u003e\n\n\u003ch3\u003eMulti-Step Smoothing Kits: the choice for complete results\u003c\/h3\u003e\n\u003cp\u003eMulti-product kits represent the most complete solution for those who want to approach straightening in a structured way. The \u003cstrong\u003eAlfaparf Il Salone Milano kits\u003c\/strong\u003e stand out for two targeted variants:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong\u003eKit for sensitized hair\u003c\/strong\u003e — gentler formula with argan oil and keratin, indicated for colored, chemically treated or particularly fragile hair.\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eKit for all hair types\u003c\/strong\u003e — universal solution with the same active ingredients, suitable for those without particular fragility but who want professional and long-lasting smoothness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBoth include disciplining shampoo, intense smoothing cream and restructuring mask: a sequence designed to prepare, treat and protect hair at every stage.\u003c\/p\u003e\n\n\u003ch3\u003eHow to choose the right smoothing treatment\u003c\/h3\u003e\n\u003cp\u003eNavigating among so many products requires evaluating three fundamental parameters: hair type (fine, thick, colored, virgin), intensity of desired result (total smoothness or just frizz control) and frequency of use. A serum like Alfaparf Keratin Serum is used as maintenance; an anti-frizz cream is applied to daily styling; a Brazilian kit is a periodic treatment to do every 2-4 months depending on length and hair type.\u003c\/p\u003e\n\n\u003cp\u003eTo complete your routine, also explore products for colored hair care, restructuring masks for damaged hair and nourishing hair oils: complementary categories to keep smoothness longer and protect the fiber between one treatment and the next.\u003c\/p\u003e","products":[{"product_id":"amazon-7blend-perfect-hair-liss-sistema-lisciante-brasiliano-2x100-ml","title":"\n\nAmazon 7Blend Perfect Hair Liss Brazilian Smoothing System 2x100 ml","description":"\u003cp\u003ePer avere capelli lisci perfetti a lungo, utilizzare il trattamento completo \u003cstrong\u003eSistema Lisciante Brasiliano 7Blend Perfect Hair Liss Amazon.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eBrasilian Straightening System 7Blend Perfect Hair Liss Amazon\u003c\/strong\u003e is essential to achieve a perfect long-lasting straight effect. The set contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003ePerfect Clean Shampoo:\u003c\/strong\u003e cleanses and opens the hair cuticles, ensuring maximum duration and greater effectiveness of the straightening effect;\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003eProtein Perfect Liss:\u003c\/strong\u003e based on special Proteins and 7Blend formula, makes hair extremely straight for a long time, keeping it healthy and shiny.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter washing your hair twice with \u003cem\u003ePerfect Clean Shampoo,\u003c\/em\u003e dry 70% of the hair with a towel and divide it into equal parts.\u003c\/li\u003e\n\u003cli\u003eApply \u003cem\u003eProtein Perfect Liss\u003c\/em\u003e to thin strands, spacing about 1 cm from the scalp. Leave on for 40 to 60 minutes, then rinse thoroughly with water and proceed with blow-drying.\u003c\/li\u003e\n\u003cli\u003eRun the straightening iron over thin hair strands.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTo have perfect long-lasting straight hair, use the complete treatment \u003cstrong\u003eBrasilian Straightening System 7Blend Perfect Hair Liss Amazon.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Amazon 7Blend","offers":[{"title":"Default Title","offer_id":46687556763972,"sku":"VS1940011605","price":14.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Perfect-Hair-Liss-Sistema-Lisciante-Brasiliano-2x100-ml-1-scaled.jpg?v=1685533973"},{"product_id":"maxima-fiber-liss-crema-lisciante-anticrespo-per-capelli-con-idrolizzato-di-seta-400-ml","title":"\n\nMaxima Fiber Liss Smoothing Anti-Frizz Cream for Hair with Silk Hydrolysate 400 ml","description":"\u003cp\u003eThe \u003cstrong\u003eFiber Liss Maxima Straightening Cream\u003c\/strong\u003e smooths and strengthens the hair fiber, repairing damage and deeply nourishing it. Made with Keratin, Collagen, Hyaluronic Acid, Hydrolyzed Silk, and Glyoxylic Acid, it has an intense smoothing, illuminating, and elasticizing action that lasts a long time.\u003c\/p\u003e\n\u003cp\u003eWant to know how it works? 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The formula enriched with Argan Oil, Shea Butter and Vegetable Keratin penetrates into the hair fiber for up to 12 weeks, guaranteeing perfect and long-lasting straightness.\u003c\/p\u003e\n\u003cp\u003eIt is activated by the heat of the hair dryer.\u003c\/p\u003e","brand":"Kativa","offers":[{"title":"Default Title","offer_id":46687787548996,"sku":"VS0158604582","price":14.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Kativa-Keratin-Stiratura-Brasiliana-New-Packaging-2-scaled.jpg?v=1685538066"},{"product_id":"kativa-keratin-stiratura-brasiliana-uso-professionale","title":"\n\nKativa Keratin Brazilian Straightening Professional Use","description":"\u003cp\u003eThe \u003cstrong\u003eKativa Keratin Brazilian Straightening\u003c\/strong\u003e smooths all hair types, leaving them perfect and straight for up to 12 weeks. The formula enriched with cocoa butter and shea butter wraps around the hair fiber, protecting it from further stress and giving hair hydration, softness, and shine. \u003c\/p\u003e","brand":"Kativa","offers":[{"title":"Default Title","offer_id":46687865962820,"sku":"VS0301862947","price":15.68,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/Stiratura-Brasiliana-Kativa-Keratin-Liscio-Brasiliano-2-scaled.jpg?v=1685539002"},{"product_id":"ekre-life-comfort-liss-crema-capelli-lisci-200-ml","title":"\n\nEkre Life Comfort Smooth Hair Cream 200 ml","description":"\n\u003cp\u003eThe \u003cstrong\u003eEkre Life Comfort Liss Straight Hair Cream\u003c\/strong\u003e fights against frizz and leaves hair pleasantly soft and smooth.\u003c\/p\u003e\n\u003cp\u003eEnriched with Jojoba oil and Glycerin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Ekre","offers":[{"title":"Default Title","offer_id":46688040911172,"sku":"VS0877223448","price":7.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/ekre_liss_crema_200ml_H.png?v=1685542487"},{"product_id":"prodotti-prodotti-alfaparf-milano-keratin-therapy-lisse-design-keratin-serum-ricarica-di-cheratina-per-capelli-125-ml","title":"\n\n\"Alfaparf Milano Keratin Therapy Lisse Design Keratin Serum 125 ml hair keratin refill\"","description":"\n\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAlfaparf Keratin Therapy Lisse Design Keratin Serum\u003c\/strong\u003e is a keratin and collagen recharge serum, specifically designed for post-straightening. \u003cbr\u003eIts silky texture helps to maintain and extend the cosmetic results obtained from the salon treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 125 ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e BABASSU OIL: a precious Amazonian oil, known for its emollient and illuminating properties. Helps to provide shiny, soft, and silky hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKERA-PROTECTION COMPLEX: a vegetable keratin and collagen-based innovative complex that protects during hot tool use, repairs damaged hair, and improves strength and softness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBOND SYSTEM: a protection technology that works inside and outside the hair fiber, ensuring protection, repair, and better hair resilience.\u003c\/span\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eDistribute on damp hair using a comb, then proceed to blow-dry.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":46708460355908,"sku":"VS9170745900","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/ProdottiProdottiAlfaparfMilanoKeratinTherapyLisseDesignKeratinSerumRicaricaDiCheratinaPerCapelli125ml.png?v=1686066875"},{"product_id":"professional-hairgenie-silky-liss-crema-per-capelli-crespi-e-indisciplinati-200-ml","title":"\n\nProfessional Hairgenie Silky Liss Cream for Frizzy and Unruly Hair 200 ml","description":"\n\n\u003cp\u003eThe \u003cstrong\u003eProfessional Hairgenie Silky Liss hair cream\u003c\/strong\u003e is an ideal treatment for taming \u003cstrong\u003efrizzy and unruly hair\u003c\/strong\u003e, giving them a silky shine and irresistible softness. \u003cbr\u003eIts formula, enriched with nourishing and moisturizing ingredients, works deep down to regenerate and strengthen the hair fibers, making them more manageable and easy to comb.\u003c\/p\u003e\n\u003cp\u003eThis lightweight cream \u003cstrong\u003eabsorbs quickly without the need to rinse and leaving no sticky residue\u003c\/strong\u003e, providing long-lasting protection against humidity and frizz. \u003cbr\u003eWhen used regularly, Hairgenie Silky Liss cream revitalizes hair stressed by external aggressions, such as frequent use of flat irons and blow dryers, restoring their natural health and vitality.\u003c\/p\u003e\n\u003cp\u003ePackaged in a convenient 200ml bottle, this cream is easy to apply and fits perfectly into your hair care routine. \u003cbr\u003eRediscover the beauty of smooth and disciplined hair with Professional Hairgenie Silky Liss Cream.\u003c\/p\u003e","brand":"Professional","offers":[{"title":"Default Title","offer_id":48231573848388,"sku":"VS1604348905","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0590\/9204\/1917\/files\/ProfessionalHairgenieSilkyLissCremaPerCapelliCrespiEIndisciplinati200ml.png?v=1712246783"}],"url":"https:\/\/shop.vanitystock.com\/en-de\/collections\/hair-straightening-and-smoothing.oembed","provider":"VanityStock.com","version":"1.0","type":"link"}